Four Ways You’re Hurting Your SEO

Search engine optimization (SEO) is the best way to make your website easy to find. You can share it on social media all day long, but if you want people to find you without doing much work, you should focus on your SEO. 

Making your SEO work for you takes consistency and time, but once you do some simple things, you will show up in search engines if you provide content your audience wants. But, if you aren’t careful, you can easily hurt your SEO by doing things that seem like they aren’t a big deal. These small mistakes can prevent you from being the top search results. So, after reading this post, audit your website to make sure you aren’t making any of these mistakes. 

You aren’t making relevant content for your audience

If you aren’t providing your audience with what they want, then they’ll never find you in search engines. If your audience isn’t searching for your content, this tells search engines your content isn’t valuable. It sounds harsh, but it’s the truth. Make sure your content is solving your audience’s problems. You can only solve their problems if you truly know them; make sure you know who you’re helping so that your content addresses their needs. 

Your website is slow

Search engines like Google want to give users the best experience. They want to recommend websites that users will enjoy using. One thing they take into consideration when they rank websites is speed. Think about this, how many times have you left a website because it loaded too slow. You don’t want your audience to do this to you. Especially if you have content that they need. 

The most common things to slow down your website are plugins and images. So, make sure you remove any unnecessary plugins and compress your images. You want your site to move as quickly as possible. 

You have Deadlinks

If you’ve been blogging for a while, you’ve probably changed something on your website. It could be you’re no longer using a service provider or the linked website is no longer available. Either way, those links are no longer valid and are hurting your website. I would, at minimum, check for deadlinks on your website once a year. This ensures you are guiding visitors to the right place. 

 

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You aren’t Telling People Where to go

After a visitor finds your blog post or product, what do they do next? Are you leading them to more content? When you don’t tell visitors what to do, they leave. And you want visitors to say on your website as long as possible. The longer visitors stay on your website, the more likely they’ll return or buy your products. 

Search engines also track how long users stay on your website. The length of time visitors are on your website tells search engines if your content is relevant, determining if they’ll recommend your website for similar searches. And you want them to recommend you! 

You aren’t regularly updating your website

Web crawlers (think of them as search engine’s assistants) know if you update your website. You want to show that your website is active, so, make sure you’re adding posts consistently. At a minimum, you should add to your website monthly. 

I know it’s sometimes hard to do; these past few months, work has been so crazy, I haven’t had time to update my blogs. It was months before I updated www.melissanikohl.com. While I was still getting views, the amount dropped significantly. We have to take breaks here and there; be mindful that it can potentially hurt your ranking. 

You want your website to work for you while you’re sleeping or working your 9-5. Focusing on improving your SEO is a simple way to make sure you show up in search engines like Google and Pinterest. Use these quick and simple tips to get your audience to find your website. 

 

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3 Mistakes Some Content Creators Make When Using Social Media

I think it’s safe to say that social media is the marketing tool we love to hate. It’s probably the number one tool content creators use. But, are they using it correctly? For some creators, this blog post doesn’t apply. They’ve found extreme success on social media. But, if you are struggling to grow an engaged audience that is begging for more of your products and services, you may be using social media all wrong.  

So, are you using social media the right way? Or is it stunting your growth? This blog post will help you determine if you need to change how you use social media for your brand.

Content Creators Think They Own Their Content on Social Media

Once you upload your content on social media, it belongs to the platform. It is no longer yours. They can remove your content, they can disable features, and they can suspend or delete your account. In addition, some platforms, like TikTok, allow advertisers to use your content for their ads (this is your hint to check your privacy settings).

I don’t know about you, but I want to own anything I spend hours or days creating. I don’t want somebody else controlling how it can or cannot be used. But, unfortunately, so many content creators spend their valuable time creating bomb content, only to give it away to social media. 

We are way too valuable to do that, yall. 

And I know you’re thinking, well, how am I supposed to share my content? If it doesn’t belong on social media, where does it go? 

You can use a website, podcast, or email list to host your content. 

Put your best content on the platform you own first, and then put your highlights on social media. Your highlights should make your audience want to learn more about your products or services off of the app. Remember, social media is a marketing tool. So, whatever content you upload should make your audience want more. And the more is on your platform.

Content Creators Use Social Media as Their Main Platform

Social media is a marketing tool. It’s a tool that businesses and brands use to promote their product, create brand recognition, learn more about their target audience, and build a community. It is not a business’s primary platform; it is a way to increase awareness about their platform. 

If you are a product or service-based creator, then social media should NEVER be your primary platform. NEVER. 

If you’re confused about what I mean, think about Nike. Nike’s Insta is not their main platform. Their platforms are their website and physical stores. They use social media to create buzz about their latest products so their audience can buy them from one of their platforms. 

Does that make sense? I see so many creators that create amazing informational reels and posts on Instagram but have no way to engage with their audience off of the app. Your goal is to get your audience off the app and to your platform. 

Content Creators Spend More Time On Social Media Than Their Platform

Social media tricks a lot of content creators into thinking that it cares about them. It gives users tips and tricks to make their content stand out. When really, it’s just a ploy to get you to keep users on their platform.

Some creators are seriously freaking out about IG’s latest announcement that it is moving away from a photo-sharing app and will focus more on videos. And I completely understand why they are concerned. So many creators have spent hundreds if not thousands of dollars on photo shoots, props, editing programs just for IG to change their rules to play.

Every social media’s goal is to keep users on their platform. Instagram specifically is losing many of its users to the hate it or love it platform, TikTok. They don’t want you to make more videos to help your business; they want you to create more videos so that users can stay on their app longer. 

But is making more videos your goal? 

Of course, you should use best practices for whatever social media app you decide is best for your audience. But here’s the thing, if you find yourself spending more time creating content for a marketing tool than creating products or improving services, then you’re doing it all wrong. 

You should not be so focused on making content to feed a platform that you don’t own that you end up neglecting your products and services.

Is social media great for your brand? Yes! But as the saying goes, don’t put all your eggs in one basket, especially when that basket isn’t meant to hold your eggs. Social media is a marketing tool; make sure you’re only using it as a tool to help your brand grow.

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How to Consistently Create Content

Creating content is my thing! I love sharing what I know with my audience; it is incredibly fulfilling. And I don’t want anybody in my community to struggle with content creation!

So, in this blog post, I’m sharing tips that have allowed me to never run out of content ideas. Once you have these few things established, your content creation process will be a breeze.

 

Have a clearly defined target audience

I cannot say this enough. Defining your audience is key if you want your content to thrive. You will struggle developing content if you don’t know your audience.

I’m not saying you won’t make good content; it just may not resonate with your intended audience. Resonating with the correct audience is important because you want them to visit your platform regularly. You want your audience to come to your blog and consistently find what they need. Creating random content may leave them confused and wondering if you are the right creator for them.

Don’t waste your time creating content that your audience doesn’t want. Define them before getting started.

Create content pillars

Once your audience is defined, you’ll be able to make content pillars that will help you create a bucket of ideas that can turn into IG Reels, Short Videos, Blog posts, etc.

Content pillars are all the ideas you have that fall under your niche. Check out an example below from my www.melissanikohl.com blog.

Melissa Nikohl Content Pillar Example

Content pillars are how I constantly have ideas ready to implement. Whenever I’m about to make content, I look at my pillars, pick a topic, and begin creating. They are a great way to help you stay on brand and save you time.

 

Have a realistic schedule

We all have limited time during our day. My 24 hours looks completely different than yours or someone who can afford to delegate tasks to others.

Sit down with a planner (I recommend The Visionary Journal) and map out your day. If you don’t use The Visionary Journal, make sure it is a planner that maps out each hour of the day.

You’ll want to block times you’re unavailable and include important events. Include things that we often forget about when planning, like our commute to work, cooking dinner, doing laundry, etc. It might seem overboard, but doing this allows you to see how much time in a day and then week you have to get things done.

Why is this important? Because it will help you create more realistic goals, and you’ll learn to break down your big goals into small attainable tasks.

So many of us don’t accomplish our goals, not because we couldn’t do it, but because we weren’t realistic about what it takes to get it done. So we often end up overwhelmed and quit.

Everything I learned about time management, I learned all this solely from Monique Malcolm, the queen of getting things done.

I use her Visionary Journal religiously. If you want to knock out projects and goals, you need it in your life!

 

Take breaks

During a therapy session, I told my therapist how I’m not sleeping well because I’m up all night working on my blog or creating something new, and I’m starting to resent work because it’s keeping me from doing what I enjoy.

The doc said that it wasn’t sustainable. And if I don’t find a balance, I will burn out and no longer enjoy creating content.

Before this conversation, taking breaks was hard because I felt like I’d get behind if I took a break. When I told my therapist this, she asked who I would be behind. And I didn’t have an answer.

We live in a hustle-hard society. But we don’t have to subscribe to it. We don’t have to work 24 hours to be successful. Sometimes it’s okay to do nothing.

If you’ve read a few of my blog posts, you know I scream from the rooftop about knowing your targeted audience before you create an ounce of content. Your content isn’t going to consistently resonate with your audience if you aren’t making it for them.

Content pillars are a simple way to keep the ideas flowing, remember they will also keep you on brand. Having a realistic schedule and taking breaks will allow you to set realistic goals and protect your mental health. You’re no good to anyone if you’re burnt out; your community needs you!

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5 Things You Must Have on Your Blog

If you have a blog or are thinking about starting a blog, there are certain components you must have. These things will help potential clients quickly contact you, help grow your audience, improve your bounce rate, and make your posts shareable. 

Great bloggers make it easy to navigate their blogs. Check out these must-haves to maximize your reach! 

About Page

Many people use their about page to talk about themselves and all their accomplishments. While this isn’t entirely wrong, you want your about page to tell visitors why they need you and what you have to offer. 

You want them to decide if they are in the right place. If they are members of your target audience, they should immediately recognize that they need you because your about page includes their problems and how you can solve them. Check out my About Page for an example. 

You’ll also want to update your About Page regularly. As you evolve and grow, you want your About Page always to represent who you are right now. 

Share Buttons

Make it easy for people to share your work! Make sure you’ve enabled your share buttons. These buttons make it super easy for visitors who love your posts to share them with others who will love them too. Typically, these share buttons lead to Twitter and Facebook. You may have to download a specific plugin if you want a certain platform. 

One plugin I recommend a Pinterest plugin. If you didn’t know, Pinterest is a great way to share your blog with the world. The plugin allows visitors to see a Pinterest icon when they hover over an image. When they click on the icon, it takes them straight to Pinterest, where they can save your image to their boards.I use jQuery Pin It Button for Images.

Read this blog post to learn BENEFITS OF A PINTEREST BUSINESS ACCOUNT.

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Email Signup

When I started my very website, I made the mistake of not having an email list before launching. So, I probably missed out on opportunities to connect with my audience. Don’t be like me.

Make your email sign up visible. Make it easy to for visitors to connect with you in their inboxes.

I highly recommend using a popup. I know they seem annoying, but they are more effective than you might think. I’ve gotten way more email signups when I began using a popup. 

Don’t worry about annoying visitors; if they don’t want to sign up, they’ll exit out of it. And my thinking is, if you’re paying for a service (email marketing), then you should maximize your use. This means providing maximum opportunities for visitors to sign up to your list. 

A Clear Way to Contact You

People will want to reach out to you! Don’t make visitors search for your information, make a contact page and put it in your menu.

You might not need it now, but as you grow, people will want to work with you, and professional business partners will want to contact you via email or phone. Not a DM.

A Variety of Media

People consume content in a variety of ways. Make sure your blog reflects that. Adding images and videos to blog posts will capture your readers’ attention and break up the text. 

You also want visitors to stay on your website as long as possible; media will help you accomplish this. 

Do you have these things on your blog? Do you have some must-haves? Share them below!

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How to Drive Traffic to Your Blog

I was hanging with some blogger friends the other day, and there were a few questions that constantly came up. How do I drive traffic to my blog? How can more members of my audience find me? Both are common questions that bloggers and content creators have.

Unless you already have a large and engaged following, you may struggle with driving traffic to your blog. While there is no quick fix, if you consistently use the strategies I share below, you’ll start seeing your traffic explode.

Fyi, this post contains affiliate links. Using them throws a little change in my pocket, at no extra cost to you.

Use Pinterest

For the first two years of www.melissanikohl.com, Pinterest was my number one traffic referrer. I built my email list, sold digital products, and increased my search results rankings.  

When you use SEO strategies with Pinterest, Pinterest allows pinners to find your content. It’s better than social media platforms because people are searching for your content. They aren’t scrolling and running into it. They want it!

Although Pinterest is no longer my number one referrer on www.melissanikohl.com, you would not be able to find some of my blog posts in the top ten search results if it wasn’t for Pinterest. 

To turn your Pinterest Business Account into a traffic-driving machine, check out my Pinterest Tips & Tutorials. I’ll show you everything you need to know and how to do it!

Use Tailwind with Pinterest

Tailwind is an absolute game-changer when used with Pinterest. Sure, several scheduler apps allow you to schedule your pins. But, Tailwind has a unique feature called Communities that makes it way more than a scheduler app. 

Communities are groups of bloggers that help each other expand their reach. Within each Community there are rules that encourage members to share each other’s pins. The key is finding groups that are relevant to you so that members will want to share your content and you’ll want to share theirs. 

Tailwind Communities has helped me grow my community tremendously. I highly recommend using this with Pinterest. Their trial is excellent; you can schedule up to 100 pins and join five Communities. 

Expect a significant traffic boost from this app. 

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Use SEO Strategies

If you aren’t using Search Engine Optimization (SEO) strategies for your blog, you miss out on a lot of traffic. When you use SEO strategies, you are writing your content so that your audience can easily find you. 

Bloggers who use SEO strategies have an easier time getting organic search engine traffic. Organic traffic is extremely valuable because as more people find your content and it throws signals to the internet that your blog post is relevant and the higher it will rank in search results. 

Use Evergreen Content

Evergreen content will drive traffic to your website year-round. Why? Because it is content that is not only long-lasting, but it’s also relevant to your target audience, so they are looking for it all the time.

If you make evergreen content a part of your content marketing strategy, you will see these posts reel in your target audience during any season. If you want to learn more about evergreen content, check out my blog post, WHAT IS EVERGREEN CONTENT? To understand why you need it, read WHY CONTENT CREATORS SHOULD CREATE EVERGREEN CONTENT.

Use Your Email List

Let your email subscribers know all about your latest content on your blog! For me, this is the easiest way to drive traffic to my blog. I’ll send an email blast about my latest blog posts, and my subscribers will flock to the post. 

Why does this matter? Your subscribers are most likely to read your entire blog post and spend the most time on your website. Not only are you driving traffic to your website, but you’re also improving your bounce rate (how long people stay on a single page of your website before leaving). Search engines (like Google) look at your bounce rate when putting together your analytics. 

Use a Social Media Platform 

Once you’ve carefully identified your target audience, you’ll be able to identify the social media they’re using. This should be your primary social media platform you use. Sure, you can use others, but make sure at least one is where most of your audience hangs out. Sometimes our favorite platform isn’t where our audience is looking for our content. Some people think they’re failing on a platform when the problem is they’re posting content in a place where their audience isn’t.

In this video, SHOULD YOUR CONTENT BE ON SOCIAL MEDIA? I share everything you need to know about deciding where your content should reside. 

I’m not gonna lie; driving traffic to your website isn’t easy, but it can be done. Use these tips, and you’ll start seeing more visitors checking out your content consistently.

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Two Ways to Find Your Niche

Before you buy a website, figure out your colors, or come up with a name, you need to define your niche. A niche is a subject or topic you focus on when you’re creating content. Your niche content will help you build a community with your intended audience because you will create content just for them.

Can you have more than one niche? Absolutely, but I recommend fully defining one first before working on another. This way, you have a clear idea of what you’re doing and what content you want to create.

The two tips below will help you narrow down all your ideas flowing through your brain!

What can you teach with your eyes closed?

What is something that you can teach so well, you can do it in your sleep? If you’re educating someone else on a topic, you should know it well enough that you won’t have any trouble answering questions or explaining something in multiple ways. Your niche should revolve around a topic that you can confidently teach others.

But, keep this in mind, the best educators never stop learning. So, just because you are incredibly knowledgeable about your topic doesn’t mean you stop learning. Things will constantly evolve, and if you want to remain a leader, you need to know what new information, tools, or resources are available in your niche.


What are you passionate about?

There are going to be days that you don’t want to create. Sometimes, that is okay because we all need a break here and there. But, overall, you should be creating high-value content consistently.

When you create content around your passion, it’s easier to keep going and develop ideas on days you don’t feel motivated. Passion will help you push through.

For example, there are days I don’t feel like writing a blog post, so I’ll create graphics, schedule content, or make lists of ideas. While I may not feel like doing a specific task that day or week, because I’m passionate about the content I create, I’m always doing something that will move me forward.

Finding your niche can be relatively simple. Don’t worry if you think your niche is oversaturated. Nobody can teach something the way you can, especially when you’re passionate about your topic. Your audience will be able to see your excitement and passion as you teach. They will be able to feel your authenticity. So, don’t follow the crowd. Do what you love!

Do you have any tips on finding your niche? Share them below!

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How to Update Your Blog

When was the last time you’ve updated your blog? If you can’t remember, then it is probably time. When you don’t spruce up your website, it becomes that junk drawer that is a disorganized hot mess. 

Some of its contents are good, some things need fixing, and other things need a designated space. Many of us avoid that drawer because it’s a hot mess. It’s an area in your home you don’t want anyone to see. You do not want this for your website.

Use this post to help you clean up your website. I’ve included how often I recommend you make these updates, but you should always do what is best for you. 

 

Update Your About Me Page

I check out my About Me page at least twice a year. More often, if I know, I’ve added different services and content. If you are genuinely educating your audience, then you are also educating yourself. As you grow and learn more about your area of expertise, your About page should reflect that. 

When you read through this page, you may find that you have changed or shifted your ideas so that your About Me page no longer represents who you are or what you do.

Recommended Update: Twice a Year.

 

Check for Dead Links

If you’ve been blogging for a while, then you’ve probably used a variety of apps or programs to help your website run smoother. Or, maybe you have links to other pages on your website or someone else’s website. You want to make sure these links go where they are supposed to go. Why? By leaving dead links or inaccurate links on your website, you are hurting your search engine ranking and the user’s experience. Search engines, specifically Google, will make your content harder to find if you have links on your website that aren’t working.

Recommended Update: Once to Twice a Year. If you have a lot of content on your website, you may want to do this twice a year and break it up into parts. 

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Add New Images

There are two reasons why I add new images. The first reason is the longer I have blogged, the better my graphics look. Images I created three years ago look horrible to what I’m capable of doing now. So, I’ll make new images that represent my current skill level. 

I also make new images to add to Pinterest. Pinterest loves fresh content. And they don’t mind when you spruce up your older content with new images. If you’ve already uploaded the content into Pinterest, it will recognize the URL, but they will see that you’re using a new image, which counts as fresh content. 

Recommended Update: Once a Year.

 

Updated Older Posts with new Info 

As you grow as a creator, you’ll learn more, and things will change around you. If you need to update older posts with newer and more relevant information, then this is the time to edit those posts. You’ll especially want to do this with your popular posts. Make sure you are giving your audience the most accurate information, or they’ll go searching for someone who has it. And you don’t want that! 

Recommended Update: Once a Year.

 

Check for Plugin Updates

You want your website to run as smoothly as possible. One way to do this is to check for plugin or software updates. Using plugins that need updating can make your website run slower, cause errors, or make your website vulnerable to spam or malicious activity. 

All of these things can be costly. A decrease in user functionality can result in a higher bounce rate and drop your ranking in search engines. And malicious attacks can be expensive or time-consuming to fix. 

Recommended Update: Weekly.

Regularly updating your blog will help keep your website healthy and functional for your audience. Website maintenance can be a lot of work, so I would update your website throughout the year and not all at once. You should do a few more things weekly, and my FREE Weekly Website Checklist will help you do just that. 

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How to Increase Engagement on Pinterest

Are you wondering how you can increase your engagement on Pinterest? Well, Pinterest has a few best practices and features that make it easy to see engagement that leads to more traffic to your website. And more traffic means you get to serve more members of your intended audience. 

In this blog post, I share all the deets on how to get more engagement on Pinterest right now!

Fyi, this post contains affiliate links. Using them throws a little change in my pocket, at no cost to you.

Use Video Pins

Have you scrolled through Pinterest lately? If you have, then you’ve noticed the abundance of video pins. When you’re creating pins for your latest piece of content, make sure you include video. Video pins don’t have to be super complicated Canva makes it super easy with their stock videos and animation features.

Use Story Pins

Story Pins are Pinterest’s latest feature, and it is an engagement game changer! Story Pins are similar to Instagram’s Stories, but they don’t expire! Why? Because you pin them to a relevant board where they live foreva!!! 

A few months ago, I shared how Story Pins revived my original Pinterest Business Account; it wasn’t in the best shape because I was busy working on other people’s accounts. Once I started creating Story Pins, along with other best practices, my engagement exploded! So, of course, when I created my newest Pinterest Business Account (April 2021), I immediately started using them, and within two weeks, I went from 0 monthly impressions to 5.9k. 

How to Create a Pinterest Business Account Startup Guide

Pin Daily

The most successful Pinterest Business Accounts pin 15-25 pins a day. Yes, a day. It is super possible with Tailwind and the pinning strategies I teach in the Pinterest Tips & Tutorials videos. Pinterest rewards users that actively use their accounts to share fresh and relevant content. If you can’t pin 15-25 pins a day just yet, make sure you are pinning at least once a day or as often as possible. 

Watch Your Analytics

Your analytics will tell you what content pinners like and let you know what content doesn’t resonate with them. Use your analytics to make more content that they love and tweak or stop making the content they’re not fans of right now. 

Pinterest is my favorite marketing tool because Pinterest wants your audience to find you. When you consistently give Pinterest engaging and relevant content, they’ll send members of your targeted audience your way. Check out my Pinterest Tips & Tutorials to help you increase engagement on Pinterest and drive more traffic to your website. 

 

 

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How to Gain Followers on Pinterest

I love Pinterest! It’s my favorite digital marketing tool. Pinterest has helped grow my email list, increased my affiliate marketing sales, and improved my ranking on other search engines, like Google! And it’s all thanks to my Pinterest followers!

What makes Pinterest followers different than followers on social media platforms is that pinners are looking for your content. They aren’t scrolling randomly; they are actively searching for ideas and answers. People on Pinterest are ready to take action.

If you want more followers on Pinterest, there are a few things you need to do, and they might not be what you think. But, use these tips, and you’ll start gaining followers soon.

Fyi, this post contains affiliate links. Using them throws a little change in my pocket, at no cost to you.

 

Clearly Define Your Audience

As a content creator, identifying your target audience is an absolute must, and it’s no different when using Pinterest. When you have your targeted audience identified, you will create relevant content just for them. Pinners will want to follow you because you have everything they want and then some. Serving your community with what they need is the goal!

To learn more about the importance of knowing your audience check out, WHY CONTENT CREATORS NEED TO KNOW THEIR AUDIENCE.

 

Introduce Yourself

Although Pinterest is not a social media platform, it is vital that your profile highlights who you are and what you do. Maximize your real estate! Your display name can be up to 65 characters, and the about your profile section holds 160 characters. Use this space to show why you are a leader in your niche. 

Also, skip the logo as a profile pic; people want to see the face behind unknown brands. If you’ve read 4 THINGS CONTENT CREATORS SHOULD DO BEFORE GETTING A LOGO, then you know how I feel about logos. lol. Seriously, if you’re a new creator, people want to know who you are; add your photo to make your account more credible and relatable.

How to Create a Pinterest Business Account Startup Guide

 

Stay on Brand 

The key to content marketing is making all of your content about your audience. Your business account should speak to your audience. You want people to come to your profile and immediately see that you have what they need. 

If you’re like me, then you’ve pinned every thought, idea, and inspiration on Pinterest. Those days of pinning every random idea you have are over. These pins are great for you but not for your audience. 

Only create boards and pin content that is relevant to your community. If it doesn’t apply to them, make secret boards to hold those pins. 

I blog about education and content marketing. Initially, I tried to blend the two, but it wasn’t working. On my original account, most, if not all, of my followers were following me because of my educational content, so my content marketing boards, of course, didn’t do well. So, I created a brand new Pinterest Business account (April 2021) just for content marketing. Sometimes weaving different niches together works well; for me, it did not. 

To learn more about Pinterest board organization, check out HOW TO ORGANIZE YOUR BOARDS ON PINTEREST.

 

Be Consistent

To show up in Pinterest’s Smart Feed, you have to pin consistently. Pinterest loves new content that is relatable to pinners. Pinners who always give Pinterest fresh content do well on the platform. So, whenever you make a new blog post, vlog, or have something new to sell, make sure you share it with Pinterest first!

Another way to be consistent on Pinterest is how frequently you pin. Successful pinners upload 15-25 pins a day. 

Some of you are thinking, how is that possible? I use Tailwind App to make it happen. Tailwind isn’t your average scheduling app. They have a feature called Communities; when you join these groups, you’ll find yourself in the company of similar brands, which exposes you to relevant pins you can share on your boards. 

Pinterest is an underrated marketing tool that can help many business owners grow their brands.

To learn more about Pinterest and how to grow your business account, check out my Pinterest Tips & Tutorials. These videos will help you create an account that will drive traffic back to your website and help you reach your business goals. 

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4 Things Content Creators Should Do Before Getting a Logo

I have a lot of friends that are creatives. Many of them are stepping out and creating small businesses. And it makes my heart so happy because I get to chat with them about website ownership and content creation.

But, there’s one thing that constantly comes up with people who are starting a creative business, getting a logo. 

I know people (including myself) who have an idea for a business, and one of their first steps is finding someone to make their logo.

Recently, I had brunch with a friend who is starting a business, and guess what she had? Nope, not a website. She didn’t have merchandise just yet. But she had a logo! Why are we like this?

What is it about the logo y’all? Who told us that we needed one to start a business? Who said this is the first step?

Again, I’ve done this! I’m not throwing shade. I seriously don’t understand why we are doing this!

For my first website, I had a logo before I could communicate the purpose of my business. And guess what? That business didn’t survive a year. So, when I created my other websites, I spent a lot of time building the foundation first, which is why they’ve been more successful and profitable.

And guess what? I don’t have a logo for either website. Honestly, I don’t know when I’ll sit down and get that done. 

If you don’t have an audience having a logo doesn’t matter. If you aren’t creating content that your community wants, having a logo doesn’t matter. If you cannot communicate with your audience off social media or get people to consistently visit your website, having a logo doesn’t matter.

There are so many more important things that should be your focus.

In this blog post, I share four things that can help your brand become recognizable without a logo.

Define Your Audience 

Have you sat down and analyzed who your content will serve? What problems will you help them solve? Do you know your audience’s likes and dislikes? These are just a few questions that you need to answer.

If you want to grow your community, then you have to give them content that benefits them. So, you’ll have to have your audience clearly defined to make that possible.

Properly serving your audience should be your priority. Your community will fall in love with you instantly if you can help them solve their problems or inspire them.  

To learn more about the importance of defining your audience read, WHY CONTENT CREATORS NEED TO KNOW THEIR AUDIENCE.

Define Your Content Pillars

Content pillars are the different topics that fall under your niche. They are large pieces of content that can break down into smaller pieces. Each pillar’s topic can help you create ideas that turn into blog posts, Instagram stories, vlogs, etc. 

For www.melissanikohl.com, I focus on sharing educational tips for educators. Below I included a graphic, so you have a visual of what a few of my pillars are, and you’ll find content ideas under each one.

Melissa Nikohl Content Pillar Example

I recommend having at least three pillars for your niche. Although on the image above you see three, I have five topics that I discuss on my website. 

Content pillars will help you keep your ideas flowing and keep your content on brand because everything that you’ll create will fall under one of those topics. 

Purchase an Email Marketing Service

You’ll want to capture emails as soon as your website is live! You need a way to communicate with the people who are super interested in your content. 

People that visit your website might not be ready to buy from you, but they might want to connect with you. An email list is the best way to make that possible.

Create a Pinterest Business account 

As a creator, you want people to find your work. That’s the goal. Nobody spends hours putting together bomb content so that people can’t find it. You need a way to drive traffic to you. Pinterest is an excellent way for people to find your YouTube channel, blog, Etsy shop, and more. 

If you think posting your content just on social media is an excellent way for people to find your website, you are wrong! When people are on social media, they typically don’t want to leave. And many social media platforms, specifically Instagram, don’t want users to leave their platform.  

Instagram kills 90% (a totally made-up statistic) of your content. Even when you post something that gets tons of views, likes, and shares, very few people go to your link in bio (which absolutely should not be Linktree) to check out more. 

Pinterest will drive interested people, aka your intended audience, directly to your content. These are the people who will want to sign up for your email list. They’ll want to watch your videos or buy your product. You need Pinterest! 

When people find your content, they are looking for answers, ideas, and inspiration. They are looking for help. Nobody is checking for your logo. Seriously, they aren’t. 

Focus on serving your audience with content they want, find a way to connect with your people after they’ve visited your website, and have a plan to drive traffic to your website. A logo is not the key to success; having a solid foundation ie

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