• What is Evergreen Content?

      What is Evergreen Content?

      Are you a content creator? Are you struggling to build an audience? Do you want your audience to see you as an expert in your niche? If you said yes to any of those questions, then evergreen content is what you need. Below, I’ll give you all the info necessary to understand evergreen content. Read WHY CONTENT CREATORS SHOULD CREATE EVERGREEN CONTENT, next to learn why it should be part of your marketing strategy.

      What is it?

      Evergreen content is search engine optimized (SEO) content that is always relevant and never goes out of style. It is new information to people searching for it so, you’re usually teaching your audience something. People will look for it months to years after posting it on your website because it is fresh informational content.

      Content That is Not Evergreen 

      Sometimes creators make content that is relevant for a specific time of the year. This content is called seasonal content. Your summer fashion tips, Halloween DIY, and Christmas gift-giving guide are things that your audience will typically only use during a specific season. Seasonal content is what your audience needs at that moment, and it will not bring traffic to your website all year long.

      Trends, statistics, social media updates are not evergreen. They are time-sensitive and after a certain time, the content isn’t very useful or relevant.

      Evergreen content does not expire. The season or year doesn’t matter; people will need it at any moment. If you’ve made this part of your content marketing plan, your work can start showing up in the search results, introducing people to your brand.

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      Examples of Evergreen Content

      You may be wondering what are some examples, Melissa?

      Here are a few: How to Start a Blog, How to Write a Resume, What To Do Before Buying a Home, and How to Meal Prep on a Budget. If you noticed, each topic teaches a beginner/novice how to do something.

      Knowing your audience is essential so that you can give them exactly what they need. Check out WHY CONTENT CREATORS NEED TO KNOW THEIR AUDIENCE to learn more. 

       

      As a creator, you want to have a few pieces of long-lasting content on your website. To learn why, check out WHY CONTENT CREATORS SHOULD CREATE EVERGREEN CONTENT. In that blog post, I explain how this long-living content can help you build your brand, grow your audience, and turn your audience into customers.

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    • Six Mistakes Website Owners Make

        SIX MISTAKES WEBSITE OWNERS MAKE

        Growing a website is hard.⁣⁣
        ⁣⁣
        And sometimes we are responsible for slowing our growth. ⁣⁣
        ⁣⁣
        I started doing website audits in the summer of 2020, and I found that most people make the same mistakes.⁣⁣

        In this blog post, you’ll learn the top six mistakes I’ve seen website owners make and⁣⁣ what to do instead.

        Spending Too Much Money Starting Out

        ⁣⁣When I first started (2018), I wanted my website to be perfect. I wanted to have everything, which led me to spend way too much money! And yall, there were days when NOBODY visited my website. I had a website that had everything except visitors.🤣⁣⁣
        ⁣⁣
        I was using programs and systems that I didn’t need just yet.

        Here is a list of things I bought that I didn’t need before I was making money:

        -email marketing
        -stock photo licenses
        -graphic design website
        -landing pages

        There was a way I could have used all these things for free. Don’t be like me. Save your coins. Wait until you start making a profit to invest heavily in your website.

        Not Repurposing Content

        I learned the art of repurposing content from podcast host Monique Malcolm. She taught me very early to reuse content in multiple ways.

        For example, this blog post is pretty much the script for my IG Live, which you can find below. But, I made all my talking points headings and turned it into a blog post.

        One piece of content can go a long way. Spread the love.

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        Not Knowing Your Audience

        Who do you want coming to your website? What kind of problems do they have? How are you solving their problems? What are their interests?

        Answers to those questions will help you better understand how to optimize and create content for your ideal customer.

        If you don’t know your audience, you will have a hard time creating content that they want and need.

        Not Telling Your Visitors What to Do When They Find Your Website

        This is the BIGGEST and MOST costly mistake I see doing audits.

        When people come to your website, they are looking to you for direction. Think of yourself as a tour guide, show them where they can find similar content.
        Make it easy for them to contact you.
        Don’t make people work hard to stay connected with you.
        You want people to stay on your website as long as possible because the longer people stay on your website, the lower your bounce rate will be.

        Your bounce rate (the percentage of people who leave your website after viewing one thing) plays a role in your search engine ranking. You want search engines to see that your content is relevant to your audience, and if people are hanging out, this shows search engines that your website is the place to be.

        Not Being Patient

        It took me about a year to see a consistent flow of traffic to my website. There were many days when NO ONE showed up.

        Enjoy having little to no traffic when you first start your website. Use that time to perfect your writing or content creation. The more you create, the better you’ll get, and by the time you start growing your audience, your work will be a million times better than when you started.
        ⁣⁣

        Not Consistently Creating Content

        One thing that helps your search results ranking is if your website is regularly updated. Search engines like Google are only going to recommend active websites.

        You might have good content, but if you aren’t consistently adding more, it can hurt your ranking.

        Sit down with a planner and create realistic content creation goals. You may have busier seasons than others, so batching content may be a good idea, especially if you know you won’t have time.

        Remember, building your audience from nothing is hard, and it takes time. Making these mistakes will only make it harder to see the growth you deserve.
        ⁣⁣
        Check out my IG Live, where I discuss these six mistakes in more detail!

        ⁣⁣

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        Pinterest Tips and Tutorials

      • Understanding Pinterest’s Analytics

          Understanding Pinterest's Analytics

          Pinterest has tons of information to help you grow; at first, it may be difficult to figure out what you need to know. In this post, I’ll break down Pinterest’s analytics and how to use them to grow your business and Pinterest account.

          Monthly Views

          Do you know what your monthly views mean on Pinterest?

          This is the most confusing analytic. I think it should be named something else. But…I’m not working for Pinterest…yet. When I think of monthly views, I believe that the data should change monthly (since it’s called monthly views), but your monthly views change daily. So if today is December 9th, then your monthly views are from November 9th to December 9th. Got it?

          Your number of monthly views consists of how many people see your content within a month. My monthly views vary because I have seasonal content. Some people’s monthly views are consistent throughout the year.

          Pin Impressions

          Do you understand your Pin Impressions. Use Pinterest's pin stats to gauge how your content is doing.
          You’ll see impressions on your standard and story pins. Your number of impressions is how many times pinners have seen your pin.

          Pin Closeups

          Pin closeups tells you how many people want a closer look at your pin.
          Think about a time a pin caught your eye. You probably tapped it to get a closer view. When you tapped a pin, you just added to someone’s closeup analytics.

          People who tap your pin for a closer look are thinking about doing more with your pin. They may be deciding to purchase your product, clicking through to your website, or saving your pin.

          *February 2021, Pin Close-Ups are now called Pin Clicks*

          Pin Link Clicks

          Do you know what pin is driving traffic to your external account? Your link clicks tell you what pins are making people leave Pinterest.

          Link Clicks are a super important statistic. You want to get pinners off of Pinterest and to your external account. Your link clicks will tell you how many people are doing just that.

          *February 2021, Link Clicks are now Outbound Clicks*

          Pin Saves

          Pin Saves tells you how many pinners have saved your pin.
          Your saves stats tell you how many times your pin has been saved. Pinterest will show where your pins have been saved by allowing you to see the boards where pinners have pinned your content.

          Each one of these statistics will let you know how your content is doing and what kind of content your audience wants. Use your analytics to guide your creativity.

          Do you want to learn how to use Pinterest as a marketing tool? Check out my Pinterest Tips and Tutorials

          Pinterest Tips and Tutorials

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        • Benefits of a Pinterest Business Account

            The Benefits of a Business Pinterest Account

            Are you wondering why you should switch from a personal Pinterest account to a business account? Check out a few of the benefits of switching over to a business account.

            With a Pinterest Business Account, You Get Access to Your Analytics

            Pinterest Analytics is best! Your analytics can show you precisely what your audience wants and doesn’t want. Your analytics can tell you want to create next. If a pin is doing well, you’ll want to make more content like it. If a pin isn’t doing well, this lets you know if you need to tweak what you’re creating. With Pinterest’s analytics, you learn how your pins are performing.

            With your analytics, you’ll learn all about your audience. This information will tell you the gender, age, location, interests, and even the devices they use. You should use this information to create more content that they need and want!

            You can Claim Your External Accounts

            Once you have created a business account, next, you should claim all your external accounts. Claiming these accounts lets you know how all your content is performing on Pinterest.

            Many business owners and content creators use multiple platforms and it all can be shared on Pinterest. I share my blog posts, Instagram posts, and Youtube videos on Pinterest. People like to digest information in different ways, by adding my content from different platforms, this allows me to differentiate my content for my audience.

            When you claim your accounts, pinners will see your profile name (you can use up to 65 characters, maximize the space) and profile picture on any of your content shared on Pinterest. This helps build brand recognition.

            image shows Pinterest Name and Profile picture

            External accounts you can claim:

            Websites
            Youtube
            Etsy
            Instagram
            Shopify

            How to Create a Pinterest Business Account Startup Guide

             

            Followers Can Buy Your Products Directly On Pinterest

            Did you know that people use Pinterest to shop? With a business account, you can make it easy to buy your products on Pinterest. All you have to do is ad the Pinterest tag to your website and you are ready to sell!

            A Pinterest Business Account Allows You to Create Ads

            Ads are a great way to expand the reach of your pins. You can create ads that will build brand awareness, drive traffic, or get conversions. Your ad objective will guide you through making the best ads to grow your business.

            A business account is for you if you’re looking for another way to grow your business. Through Pinterest’s analytics, you can focus on creating content that your audience wants. Once you’ve claimed your accounts pinners will easily recognize your brand. With the use of Pinterest’s ads, you will be able to reach your business goals. If you haven’t switched over to a business account, it’s free! Do it now!

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          • Do Followers Matter on Pinterest?

              Do Followers Matter on Pinterest?

              Yes and no. Remember, Pinterest isn’t a social media platform; it is a visual search engine. So your follower count doesn’t work the same way it would on Instagram. But, you still need followers. The amount of followers on Pinterest doesn’t matter, how they engage with your content is what makes them valuable.

              You Want Followers on Pinterest that Engage With Your Content

              You want Pinterest followers that share the content you create. Followers that scroll past your content aren’t the followers that will help your account grow. Your audience should engage with your content.

              What does engaging with your content mean? It means your followers are saving your pins. Saving your pins is the equivalent of sharing. Once they save your pin, as long as it is not a secret board, they share your pin with their audience. When their audience saves your pin, they share it with their audience. This is how your content grows!

              Followers Can Increase Your visibility

              Every time a follower saves your pin, it tells Pinterest that your content is relevant and worth being seen by others in the smart feed. When your audience doesn’t save your pin or click through to your website, it tells Pinterest that it isn’t relevant. This makes your pin less visible when they search for similar content.

              You Might Lose Followers

              Remember, you only want followers who will interact with your content, so when followers leave because they don’t find your pins relevant to them, that is a good thing! These members of your audience were holding you back. As you narrow your focus, your uninterested followers will leave, your engaged followers will stay, and you’ll begin attracting followers looking for your pins.

              Your followers help you rank high in the Smart Feed, so it is important you have followers that are interested in your content. Keep posting what they need, and they will help your Pinterest account grow!

              Do you want to learn more about Growing Your Audience on Pinterest? Check out My Pinterest Tips and Tutorials!

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