Are you wondering how you can increase your engagement on Pinterest? Well, Pinterest has a few best practices and features that make it easy to see engagement that leads to more traffic to your website. And more traffic means you get to serve more members of your intended audience.
In this blog post, I share all the deets on how to get more engagement on Pinterest right now!
Fyi, this post contains affiliate links. Using them throws a little change in my pocket, at no cost to you.
Use Video Pins
Have you scrolled through Pinterest lately? If you have, then you’ve noticed the abundance of video pins. When you’re creating pins for your latest piece of content, make sure you include video. Video pins don’t have to be super complicated Canva makes it super easy with their stock videos and animation features.
Use Story Pins
Story Pins are Pinterest’s latest feature, and it is an engagement game changer! Story Pins are similar to Instagram’s Stories, but they don’t expire! Why? Because you pin them to a relevant board where they live foreva!!!
A few months ago, I shared how Story Pins revived my original Pinterest Business Account; it wasn’t in the best shape because I was busy working on other people’s accounts. Once I started creating Story Pins, along with other best practices, my engagement exploded! So, of course, when I created my newest Pinterest Business Account (April 2021), I immediately started using them, and within two weeks, I went from 0 monthly impressions to 5.9k.
The most successful Pinterest Business Accounts pin 15-25 pins a day. Yes, a day. It is super possible with Tailwind and the pinning strategies I teach in the Pinterest Tips & Tutorials videos. Pinterest rewards users that actively use their accounts to share fresh and relevant content. If you can’t pin 15-25 pins a day just yet, make sure you are pinning at least once a day or as often as possible.
Watch Your Analytics
Your analytics will tell you what content pinners like and let you know what content doesn’t resonate with them. Use your analytics to make more content that they love and tweak or stop making the content they’re not fans of right now.
Pinterest is my favorite marketing tool because Pinterest wants your audience to find you. When you consistently give Pinterest engaging and relevant content, they’ll send members of your targeted audience your way. Check out my Pinterest Tips & Tutorials to help you increase engagement on Pinterest and drive more traffic to your website.