• How to Increase Engagement on Pinterest

      Tips on how to increase engagement on Pinterest

      Are you wondering how you can increase your engagement on Pinterest? Well, Pinterest has a few best practices and features that make it easy to see engagement that leads to more traffic to your website. And more traffic means you get to serve more members of your intended audience. 

      In this blog post, I share all the deets on how to get more engagement on Pinterest right now!

      Fyi, this post contains affiliate links. Using them throws a little change in my pocket, at no cost to you.

      Use Video Pins

      Have you scrolled through Pinterest lately? If you have, then you’ve noticed the abundance of video pins. When you’re creating pins for your latest piece of content, make sure you include video. Video pins don’t have to be super complicated Canva makes it super easy with their stock videos and animation features.

      Use Story Pins

      Story Pins are Pinterest’s latest feature, and it is an engagement game changer! Story Pins are similar to Instagram’s Stories, but they don’t expire! Why? Because you pin them to a relevant board where they live foreva!!! 

      A few months ago, I shared how Story Pins revived my original Pinterest Business Account; it wasn’t in the best shape because I was busy working on other people’s accounts. Once I started creating Story Pins, along with other best practices, my engagement exploded! So, of course, when I created my newest Pinterest Business Account (April 2021), I immediately started using them, and within two weeks, I went from 0 monthly impressions to 5.9k. 

      How to Create a Pinterest Business Account Startup Guide

      Pin Daily

      The most successful Pinterest Business Accounts pin 15-25 pins a day. Yes, a day. It is super possible with Tailwind and the pinning strategies I teach in the Pinterest Tips & Tutorials videos. Pinterest rewards users that actively use their accounts to share fresh and relevant content. If you can’t pin 15-25 pins a day just yet, make sure you are pinning at least once a day or as often as possible. 

      Watch Your Analytics

      Your analytics will tell you what content pinners like and let you know what content doesn’t resonate with them. Use your analytics to make more content that they love and tweak or stop making the content they’re not fans of right now. 

      Pinterest is my favorite marketing tool because Pinterest wants your audience to find you. When you consistently give Pinterest engaging and relevant content, they’ll send members of your targeted audience your way. Check out my Pinterest Tips & Tutorials to help you increase engagement on Pinterest and drive more traffic to your website. 

       

       

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    • How to Gain Followers on Pinterest

        Read this blog post to learn how to get more followers on Pinterest! #pinteresttips

        I love Pinterest! It’s my favorite digital marketing tool. Pinterest has helped grow my email list, increased my affiliate marketing sales, and improved my ranking on other search engines, like Google! And it’s all thanks to my Pinterest followers!

        What makes Pinterest followers different than followers on social media platforms is that pinners are looking for your content. They aren’t scrolling randomly; they are actively searching for ideas and answers. People on Pinterest are ready to take action.

        If you want more followers on Pinterest, there are a few things you need to do, and they might not be what you think. But, use these tips, and you’ll start gaining followers soon.

        Fyi, this post contains affiliate links. Using them throws a little change in my pocket, at no cost to you.

         

        Clearly Define Your Audience

        As a content creator, identifying your target audience is an absolute must, and it’s no different when using Pinterest. When you have your targeted audience identified, you will create relevant content just for them. Pinners will want to follow you because you have everything they want and then some. Serving your community with what they need is the goal!

        To learn more about the importance of knowing your audience check out, WHY CONTENT CREATORS NEED TO KNOW THEIR AUDIENCE.

         

        Introduce Yourself

        Although Pinterest is not a social media platform, it is vital that your profile highlights who you are and what you do. Maximize your real estate! Your display name can be up to 65 characters, and the about your profile section holds 160 characters. Use this space to show why you are a leader in your niche. 

        Also, skip the logo as a profile pic; people want to see the face behind unknown brands. If you’ve read 4 THINGS CONTENT CREATORS SHOULD DO BEFORE GETTING A LOGO, then you know how I feel about logos. lol. Seriously, if you’re a new creator, people want to know who you are; add your photo to make your account more credible and relatable.

        How to Create a Pinterest Business Account Startup Guide

         

        Stay on Brand 

        The key to content marketing is making all of your content about your audience. Your business account should speak to your audience. You want people to come to your profile and immediately see that you have what they need. 

        If you’re like me, then you’ve pinned every thought, idea, and inspiration on Pinterest. Those days of pinning every random idea you have are over. These pins are great for you but not for your audience. 

        Only create boards and pin content that is relevant to your community. If it doesn’t apply to them, make secret boards to hold those pins. 

        I blog about education and content marketing. Initially, I tried to blend the two, but it wasn’t working. On my original account, most, if not all, of my followers were following me because of my educational content, so my content marketing boards, of course, didn’t do well. So, I created a brand new Pinterest Business account (April 2021) just for content marketing. Sometimes weaving different niches together works well; for me, it did not. 

        To learn more about Pinterest board organization, check out HOW TO ORGANIZE YOUR BOARDS ON PINTEREST.

         

        Be Consistent

        To show up in Pinterest’s Smart Feed, you have to pin consistently. Pinterest loves new content that is relatable to pinners. Pinners who always give Pinterest fresh content do well on the platform. So, whenever you make a new blog post, vlog, or have something new to sell, make sure you share it with Pinterest first!

        Another way to be consistent on Pinterest is how frequently you pin. Successful pinners upload 15-25 pins a day. 

        Some of you are thinking, how is that possible? I use Tailwind App to make it happen. Tailwind isn’t your average scheduling app. They have a feature called Communities; when you join these groups, you’ll find yourself in the company of similar brands, which exposes you to relevant pins you can share on your boards. 

        Pinterest is an underrated marketing tool that can help many business owners grow their brands.

        To learn more about Pinterest and how to grow your business account, check out my Pinterest Tips & Tutorials. These videos will help you create an account that will drive traffic back to your website and help you reach your business goals. 

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      • 4 Things Content Creators Should Do Before Getting a Logo

          Are you starting a business? Do you want to get a logo made? Learn why getting a logo may not be what you need to do first.

          I have a lot of friends that are creatives. Many of them are stepping out and creating small businesses. And it makes my heart so happy because I get to chat with them about website ownership and content creation.

          But, there’s one thing that constantly comes up with people who are starting a creative business, getting a logo. 

          I know people (including myself) who have an idea for a business, and one of their first steps is finding someone to make their logo.

          Recently, I had brunch with a friend who is starting a business, and guess what she had? Nope, not a website. She didn’t have merchandise just yet. But she had a logo! Why are we like this?

          What is it about the logo y’all? Who told us that we needed one to start a business? Who said this is the first step?

          Again, I’ve done this! I’m not throwing shade. I seriously don’t understand why we are doing this!

          For my first website, I had a logo before I could communicate the purpose of my business. And guess what? That business didn’t survive a year. So, when I created my other websites, I spent a lot of time building the foundation first, which is why they’ve been more successful and profitable.

          And guess what? I don’t have a logo for either website. Honestly, I don’t know when I’ll sit down and get that done. 

          If you don’t have an audience having a logo doesn’t matter. If you aren’t creating content that your community wants, having a logo doesn’t matter. If you cannot communicate with your audience off social media or get people to consistently visit your website, having a logo doesn’t matter.

          There are so many more important things that should be your focus.

          In this blog post, I share four things that can help your brand become recognizable without a logo.

          Define Your Audience 

          Have you sat down and analyzed who your content will serve? What problems will you help them solve? Do you know your audience’s likes and dislikes? These are just a few questions that you need to answer.

          If you want to grow your community, then you have to give them content that benefits them. So, you’ll have to have your audience clearly defined to make that possible.

          Properly serving your audience should be your priority. Your community will fall in love with you instantly if you can help them solve their problems or inspire them.  

          To learn more about the importance of defining your audience read, WHY CONTENT CREATORS NEED TO KNOW THEIR AUDIENCE.

          Define Your Content Pillars

          Content pillars are the different topics that fall under your niche. They are large pieces of content that can break down into smaller pieces. Each pillar’s topic can help you create ideas that turn into blog posts, Instagram stories, vlogs, etc. 

          For www.melissanikohl.com, I focus on sharing educational tips for educators. Below I included a graphic, so you have a visual of what a few of my pillars are, and you’ll find content ideas under each one.

          Melissa Nikohl Content Pillar Example

          I recommend having at least three pillars for your niche. Although on the image above you see three, I have five topics that I discuss on my website. 

          Content pillars will help you keep your ideas flowing and keep your content on brand because everything that you’ll create will fall under one of those topics. 

          Purchase an Email Marketing Service

          You’ll want to capture emails as soon as your website is live! You need a way to communicate with the people who are super interested in your content. 

          People that visit your website might not be ready to buy from you, but they might want to connect with you. An email list is the best way to make that possible.

          Create a Pinterest Business account 

          As a creator, you want people to find your work. That’s the goal. Nobody spends hours putting together bomb content so that people can’t find it. You need a way to drive traffic to you. Pinterest is an excellent way for people to find your YouTube channel, blog, Etsy shop, and more. 

          If you think posting your content just on social media is an excellent way for people to find your website, you are wrong! When people are on social media, they typically don’t want to leave. And many social media platforms, specifically Instagram, don’t want users to leave their platform.  

          Instagram kills 90% (a totally made-up statistic) of your content. Even when you post something that gets tons of views, likes, and shares, very few people go to your link in bio (which absolutely should not be Linktree) to check out more. 

          Pinterest will drive interested people, aka your intended audience, directly to your content. These are the people who will want to sign up for your email list. They’ll want to watch your videos or buy your product. You need Pinterest! 

          When people find your content, they are looking for answers, ideas, and inspiration. They are looking for help. Nobody is checking for your logo. Seriously, they aren’t. 

          Focus on serving your audience with content they want, find a way to connect with your people after they’ve visited your website, and have a plan to drive traffic to your website. A logo is not the key to success; having a solid foundation ie

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        • Should Your Content Be on Social Media?

            If you're struggling to grow on social media you might be uploading your content in the wrong place. Find out where your content should reside.

            If you’re a content creator, I know you feel that you have to use social media. While I agree, many content creators use social media as their primary platform when it should be supplementary.

            If you provide your audience with answers, tips, tools, and resources, social media should not be your primary platform. You want to use a platform that has a search engine like Pinterest or Youtube.

            Your community cannot find answers to their questions on Instagram or Facebook. You cannot type in a question and expect to find answers on those platforms. When users use Youtube or Pinterest, they are searching for solutions, aka your content.

            Google, Pinterest, and Youtube want your community to find your content. Their goal is to help users to find relevant information. On social media, their goal is to keep you on their platform as long as possible. They hold your audience hostage, lol!

            Many of you create amazing content, but your audience can’t find you because you’re hiding on a platform that doesn’t support you.

            For more info, check out my IG live below, where I discuss if social media should be where your content resides!

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          • Why Content Creators Need to Know Their Audience

              Content Creators Need to Know Their Audience

              Do you know your audience? I mean, do you really know them? Are you serving them with content of value? Are you addressing their pain points?

              You will have a hard time creating content for your intended community if you don’t know them.

              Understanding their likes, dislikes, needs, and wants is essential. Fulfilling their needs is how you will build your community. Some of us waste time creating things that don’t get much engagement. Or we waste time trying to brainstorm new ideas. All because we don’t know our people.

              If you know who you’re serving, your audience will engage with your content; and if you have identified your audience, you’ll have very little trouble developing content that they need.

              If you’re starting out or struggling to grow, keep reading to learn why content creators need to define their audience before making anything.

               

              To Help You Create Engaging Content

              People will typically only engage with your work if it is relevant to them. If you want your content liked, shared, or saved, you have to make it worthy of engagement.

              What questions can you answer, what problem can you solve, or how can you inspire them? Think about those questions when you’re in creation mode.

              Because if you consistently provide your community with relevant tips, tools, and ideas that they can use, your engagement will grow as more members find you.

              When you make your work user-focused, you will build an audience that will consistently engage with you.

               

              To Let You Know Where You Should Put Your Content

              Is all your content on Instagram because you love IG? Or is that where your audience hangs out? Sometimes we aren’t strategically putting our content where our intended audience can find us.

              You can put your content anywhere, but remember, your focus is your community. If they aren’t on Instagram, then that is not where all your content should be.

              Many of us spend a lot of time trying to beat Instagram’s algorithm or struggle to build a following on social media when maybe you’re struggling because your audience isn’t there.

              To Help You Save Time

              If you don’t fully know your community members, you can waste time in a few different ways. Sometimes we waste time creating content that our audience doesn’t want. Think about how much time it takes to write a blog post, IG reel, or YouTube video. You don’t want to spend all that time creating, and then it flops. When you’ve defined your community members, you won’t spend hours creating irrelevant content.

              Have you ever felt like you had writer’s block, or you were stuck and couldn’t figure out what to post next? While that might be normal every once in a while, if it happens frequently, then the real problem could be that you don’t know your community. If you have a true understanding of who they are, you won’t struggle thinking about what to create next because you’ll be full of ideas.

              Seriously, I have so many ideas on what to create; I just don’t have time to implement them all. I have a never-ending spreadsheet full of ideas that I can’t wait to make.

              So, if you’re spending an excessive amount of time trying to come up with what to post next, then you probably don’t know your audience very well.

               

              To Help You Build Trust

              Remember, your work should provide answers and inspire. When you continually provide content that helps your community, they will see you as someone they can trust. You will become their go-to person, and they will refer you to others, which will expand your reach. Your intended audience will help you build your community if you’re providing value.

              Another perk of gaining your audience’s trust is that when they trust you, they are more likely to buy your services or products. They’ll have no problem buying anything from you because they trust you.

              If you haven’t sat down and thought about who you want to serve, then pause for a minute and think about who they are. Your reach will go so much further if you’re helping them in a way that brings them value.

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            • Things to Know Before Creating a Website

                Learn everything you need to know to create a website.

                Congratulations! You’re ready to own some internet real estate! But, before you plan out your fonts, color scheme, and domain name, there are some questions you should answer first. Understanding what you’re getting into will save you a lot of time and money. 

                In SIX MISTAKES WEBSITE OWNERS MAKE, I share the mistakes I made and the ones I see all the time doing website audits. Being able to answer the questions below will help ensure you don’t make those costly mistakes.

                Just an FYI, this post contains affiliate links, so if you decide to use the links below, I do get a commission.❤️

                What is Your Budget?

                Starting a website can be pricey. The most obvious cost is purchasing your website’s domain, but there are additional tools that you’ll need, and that adds up. 

                I have paid subscriptions for Canva (graphic design), Tailwind (Pinterest scheduler), Screencast-O-Matic (screen recorder and video editor), and ConvertKit (email marketing), Grammarly (writing tool) to help run my website. 

                But, I didn’t start with the paid versions; I grew into them. 

                Creating a budget for your website will help you control your spending. There are so many shiny tools out there; I recommend using the free versions of as many resources as you can in the beginning. Otherwise, you’ll have a lot of money coming out and not much coming in.

                 

                Who Is Your Audience?

                Who do you want coming to your website? Who are you helping? Websites should be user-centered, so knowing your community’s wants and needs is essential. If you create a website before knowing your audience, you’re taking a significant risk, and you could end up wasting a lot of time and money developing content that your intended audience doesn’t need.

                 

                What is Your Level of Technical Skills?

                Will you be able to create the website on your own, or will you need help? The answer to this question can help you create a better budget and timeline. 

                If you are unfamiliar with designing a website, you may need to invest in tools or purchase services to help you get it done.

                 When I first started, I used LeadPages, for my landing pages because I couldn’t figure out how to make them. The more I learned about web design; I eventually figured out how to create landing pages. Ultimately, I canceled my subscription because I learned new skills.  

                Being honest about your abilities can also help you make reasonable deadlines and set an attainable launch date. You may not think this is not a big deal, but it is easy to quit something when it gets hard. So, analyzing what you can do is essential, and remember, you can learn anything from YouTube.

                Free Weekly Website Checklist

                What Are Your Goals?

                Are you looking only to blog, or do you want to sell products? Why does this matter? Because the answer will help you determine what platform you should use. 

                When I first created www.melissanikohl.com, I was not selling products, but I knew I would eventually. So, I made sure I picked a platform that had the capability of hosting an online store. 

                If you plan on hosting videos or courses, you’ll want a website that can handle larger content. 

                So, think about your long-term goals; what will your website look like in 3-5 years?

                 

                How Do You Plan on Monetizing Your Website?

                Some people only have a website as a portfolio of their work; others want to share content and make a profit. Before you buy a website, you should have a few ideas on how you can monetize your site. 

                You can sell digital products, courses, do affiliate marketing, and so much more. But, you’ll want to have some idea of what you want to do before you you get started. 

                My experience with owning a website has been so much fun. But, the start-up sometimes was a little rough. Thinking about these questions will guide you to create a website that will provide long-lasting value to your community. 

                If you’ve used my tips to help create your website, drop your link below! I’d love to check it out. 

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