The Benefits of Using Pinterest’s Story Pins

Are you using Pinterest’s Story Pins?  They are similar to the stories feature you’ll find on social media platforms. These pins have helped me grow my Pinterest account tremendously over the past few months, driving more traffic to my website.

Currently, they are only available to people who have a Pinterest Business account.

If you don’t have access to Story Pins, you’ll find a link to request the feature at the end of the post.

They Help Boost Your Engagement

A few months ago, I neglected my Pinterest account, and my engagement dropped significantly. For over 30 days, I uploaded Story Pins almost daily. And my engagement exploded. These pins were liked, shared, and commented on, instantly boosting my engagement!

They Help You Build an Audience

What I like about Pinterest’s Story Pins is they give your audience a way to see who you are. Standard and video pins don’t allow pinners to get to know the person behind the pin. With Story Pins, you can show your personality with behind-the-scenes footage, tips, and ideas! Story Pins are a great way to inspire your audience and build your online community.

How to Create a Pinterest Business Account Startup Guide

They Don’t Expire

On Instagram, Facebook, and Snapchat (do people still use that?), stories expire after 24 hours they’re posted. On Pinterest, they get pinned to a board, and they last forever. If you optimize your Story Pins (which you should), people can find your Story Pins long after publishing them. They are kind of like Instagram’s Highlights, except people can search for them.

If you have a Pinterest Business account and aren’t utilizing Story Pins, you are missing out! They are a great way to increase your engagement and connect with an audience actively searching for your content.

Use this link to request Pinterest’s Story Pins if you don’t have the feature just yet. 

Read BENEFITS OF A PINTEREST BUSINESS ACCOUNT to learn why all business owners and content creators should have a Pinterest business account.

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Why Website Owners Should Not Use Linktree

Website owners should not use Linktree or any other landing page service. As a website owner, one of your goals is to drive as much traffic to your website as you can. Using your website as a link in bio is an easy way help your audience find you off of social media.

Everything you can do with Linktree, you can do better with your website. Check out my IG Live where I discuss why it is important for website owners to use their own website as their link in bio.

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Why Content Creators Should Create Evergreen Content

Most content creators need evergreen content. If you know your audiences’ wants and needs, this fresh content can quickly become your brand’s backbone. Using evergreen content as part of your marketing strategy will make your content searchable all year, help you build an online community, and help you climb up search result rankings. 

If you’re not sure what evergreen  means, you’ll want to read, WHAT IS EVERGREEN CONTENT? first.

It will keep you relevant all year round

Since you’re creating timeless content that people are always searching for, people will come to your website looking for it anytime. You want to have several pieces of evergreen content on your website to keep traffic flowing year-round. When I started blogging, I thought I was aligned with my audience, but it turned out I wasn’t.

After several months of blogging, I analyzed my analytics to see if I had any traffic search patterns. I found out I was unintentionally making a lot of seasonal content. On www.melissanikohl.com, I share tips for teachers, content that I thought was evergreen. It turns out most teachers are only looking for advice at the beginning of the school year, which makes many of my blog posts seasonal.  

I didn’t do it on purpose. So, I had to figure out a way to create content that would drive traffic to my website all year. This was when I started creating booklists. Many of my booklists are evergreen, and they draw traffic to my website throughout the year. 

Take a look at your analytics. Are you unknowingly providing your audience with only seasonal content? What can you create that will draw traffic to your website all year round. 

It Can Help You Build Your audience

Since your evergreen content is probably answering commonly asked questions, your content will help visitors learn a skill or help them solve a problem. When they learn something of high value, and they like you, they’ll keep coming back. They will want to connect with you.

People who like you and find your content useful and relevant are more likely to invest in your business and refer you to their family and friends!

It Helps Your SEO

If you’ve researched your audience, then you know their needs and wants. Your evergreen content will help you solve their problems, answer their questions, and give advice on what to do next. 

When you make content around highly searched topics in your niche, you are optimizing your content for search engines, and as more people find your website relevant, you will climb search results rankings.

Evergreen content is extremely valuable for content creators. It is a great way to establish yourself as a leader in your niche. It is what can set you apart from other content creators within your niche. 

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What is Evergreen Content?

Are you a content creator? Are you struggling to build an audience? Do you want your audience to see you as an expert in your niche? If you said yes to any of those questions, then evergreen content is what you need. Below, I’ll give you all the info necessary to understand evergreen content. Read WHY CONTENT CREATORS SHOULD CREATE EVERGREEN CONTENT, next to learn why it should be part of your marketing strategy.

What is it?

Evergreen content is search engine optimized (SEO) content that is always relevant and never goes out of style. It is new information to people searching for it so, you’re usually teaching your audience something. People will look for it months to years after posting it on your website because it is fresh informational content.

Content That is Not Evergreen 

Sometimes creators make content that is relevant for a specific time of the year. This content is called seasonal content. Your summer fashion tips, Halloween DIY, and Christmas gift-giving guide are things that your audience will typically only use during a specific season. Seasonal content is what your audience needs at that moment, and it will not bring traffic to your website all year long.

Trends, statistics, social media updates are not evergreen. They are time-sensitive and after a certain time, the content isn’t very useful or relevant.

Evergreen content does not expire. The season or year doesn’t matter; people will need it at any moment. If you’ve made this part of your content marketing plan, your work can start showing up in the search results, introducing people to your brand.

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Examples of Evergreen Content

You may be wondering what are some examples, Melissa?

Here are a few: How to Start a Blog, How to Write a Resume, What To Do Before Buying a Home, and How to Meal Prep on a Budget. If you noticed, each topic teaches a beginner/novice how to do something.

Knowing your audience is essential so that you can give them exactly what they need. Check out WHY CONTENT CREATORS NEED TO KNOW THEIR AUDIENCE to learn more. 

 

As a creator, you want to have a few pieces of long-lasting content on your website. To learn why, check out WHY CONTENT CREATORS SHOULD CREATE EVERGREEN CONTENT. In that blog post, I explain how this long-living content can help you build your brand, grow your audience, and turn your audience into customers.

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Six Mistakes Website Owners Make

Growing a website is hard.⁣⁣
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And sometimes we are responsible for slowing our growth. ⁣⁣
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I started doing website audits in the summer of 2020, and I found that most people make the same mistakes.⁣⁣

In this blog post, you’ll learn the top six mistakes I’ve seen website owners make and⁣⁣ what to do instead.

Spending Too Much Money Starting Out

⁣⁣When I first started (2018), I wanted my website to be perfect. I wanted to have everything, which led me to spend way too much money! And yall, there were days when NOBODY visited my website. I had a website that had everything except visitors.🤣⁣⁣
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I was using programs and systems that I didn’t need just yet.

Here is a list of things I bought that I didn’t need before I was making money:

-email marketing
-stock photo licenses
-graphic design website
-landing pages

There was a way I could have used all these things for free. Don’t be like me. Save your coins. Wait until you start making a profit to invest heavily in your website.

Not Repurposing Content

I learned the art of repurposing content from podcast host Monique Malcolm. She taught me very early to reuse content in multiple ways.

For example, this blog post is pretty much the script for my IG Live, which you can find below. But, I made all my talking points headings and turned it into a blog post.

One piece of content can go a long way. Spread the love.

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Not Knowing Your Audience

Who do you want coming to your website? What kind of problems do they have? How are you solving their problems? What are their interests?

Answers to those questions will help you better understand how to optimize and create content for your ideal customer.

If you don’t know your audience, you will have a hard time creating content that they want and need.

Not Telling Your Visitors What to Do When They Find Your Website

This is the BIGGEST and MOST costly mistake I see doing audits.

When people come to your website, they are looking to you for direction. Think of yourself as a tour guide, show them where they can find similar content.
Make it easy for them to contact you.
Don’t make people work hard to stay connected with you.
You want people to stay on your website as long as possible because the longer people stay on your website, the lower your bounce rate will be.

Your bounce rate (the percentage of people who leave your website after viewing one thing) plays a role in your search engine ranking. You want search engines to see that your content is relevant to your audience, and if people are hanging out, this shows search engines that your website is the place to be.

Not Being Patient

It took me about a year to see a consistent flow of traffic to my website. There were many days when NO ONE showed up.

Enjoy having little to no traffic when you first start your website. Use that time to perfect your writing or content creation. The more you create, the better you’ll get, and by the time you start growing your audience, your work will be a million times better than when you started.
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Not Consistently Creating Content

One thing that helps your search results ranking is if your website is regularly updated. Search engines like Google are only going to recommend active websites.

You might have good content, but if you aren’t consistently adding more, it can hurt your ranking.

Sit down with a planner and create realistic content creation goals. You may have busier seasons than others, so batching content may be a good idea, especially if you know you won’t have time.

Remember, building your audience from nothing is hard, and it takes time. Making these mistakes will only make it harder to see the growth you deserve.
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Check out my IG Live, where I discuss these six mistakes in more detail!

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