If you’re a content creator, I know you feel that you have to use social media. While I agree, many content creators use social media as their primary platform when it should be supplementary.
If you provide your audience with answers, tips, tools, and resources, social media should not be your primary platform. You want to use a platform that has a search engine like Pinterest or Youtube.
Your community cannot find answers to their questions on Instagram or Facebook. You cannot type in a question and expect to find answers on those platforms. When users use Youtube or Pinterest, they are searching for solutions, aka your content.
Google, Pinterest, and Youtube want your community to find your content. Their goal is to help users to find relevant information. On social media, their goal is to keep you on their platform as long as possible. They hold your audience hostage, lol!
Many of you create amazing content, but your audience can’t find you because you’re hiding on a platform that doesn’t support you.
For more info, check out my IG live below, where I discuss if social media should be where your content resides!