Melissa Nikohl

I have a few questions for you. Yes, you!

Do you really know your audience? Do you know their needs and wants? Are you creating content that they need? Can they search and find the answers and inspiration you provide?

The answers to these questions are essential. 

You can create all the content you want, but you won’t see the engagement you’re looking for if it isn’t relevant to your audience. If you wish to develop attention-grabbing content, then it needs to have value. When you provide value to your audience, they are more likely to turn into a customer. 

Knowing your audience is crucial before creating anything. 

Here’s another thing. 

Say you know your audience, and you’re creating content that they want and need, but they can’t find it? Many creators throw all their content into social media, expecting their community to find them, and that’s not how social media typically works.

Now, look, some creators can thrive on social media alone, but if you’re providing solutions or to your ideal audience, then your content should be on a searchable platform. 

Social media is a tool that all business owners should use, but it shouldn’t be where all your content lives.

I’m not anti-social media; I LOVE Instagram. But, when I spend hours on IG, I know I will get instant but not long-lasting engagement. I know I have to continually feed the machine. And honestly, there are some days; I don’t feel like it. 

One thing you need to know is there are better ways to share your ideas. These methods will have people searching for your work and finding it months to years after you post. That doesn’t happen with social media. On social media, your content dies shortly after posting it unless you go viral, and that’s even temporary. 

And nobody wants to be a one-hit-wonder. Most of us are looking for longtime success when it comes to our business. And if that is you, then content marketing should be a part of your marketing strategy. 

So, once you have established your audience’s needs and wants, you need to figure out where you want your content to live. You don’t want to spend an enormous amount of time creating content, and then your community may or may not see it. 

Your work needs to be placed strategically on platforms that use search engines. And here on, you’ll learn the importance of search engine optimization (SEO) and what platforms use this strategy. 

I’ve used content marketing and SEO strategies for the past three years. I’ve seen what happens when used consistently. 

I’ve found when you provide relevant content based on your community’s needs, wants, and pain points, you create long-lasting content. And that is the foundation of content marketing. You provide fresh, relevant, and timeless content for your intended audience. 

Content marketing and SEO strategies have grown my email list, increased sales, driven traffic to my website, and has even helped me get more subscribers on Youtube. 

Yes, content marketing and SEO strategies can do all that!

When I’m not helping people organically grow their businesses, I’m teaching little people or writing curriculum for my school district. 

Being an educator is definitely my thing. 

Whether you are a content marketing novice or an expert that doesn’t have time, I have services, tools, and resources that will get your life all the way together!

To get to know me better, you can follow me on Pinterest or Instagram. You can also check out my website,, where I blog about education.

To reach me immediately, shoot me an email!

To join my email list, sign up here.

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