Creating content is my thing! I love sharing what I know with my audience; it is incredibly fulfilling. And I don’t want anybody in my community to struggle with content creation!
So, in this blog post, I’m sharing tips that have allowed me to never run out of content ideas. Once you have these few things established, your content creation process will be a breeze.
Have a clearly defined target audience
I cannot say this enough. Defining your audience is key if you want your content to thrive. You will struggle developing content if you don’t know your audience.
I’m not saying you won’t make good content; it just may not resonate with your intended audience. Resonating with the correct audience is important because you want them to visit your platform regularly. You want your audience to come to your blog and consistently find what they need. Creating random content may leave them confused and wondering if you are the right creator for them.
Don’t waste your time creating content that your audience doesn’t want. Define them before getting started.
Create content pillars
Once your audience is defined, you’ll be able to make content pillars that will help you create a bucket of ideas that can turn into IG Reels, Short Videos, Blog posts, etc.
Content pillars are all the ideas you have that fall under your niche. Check out an example below from my www.melissanikohl.com blog.
Content pillars are how I constantly have ideas ready to implement. Whenever I’m about to make content, I look at my pillars, pick a topic, and begin creating. They are a great way to help you stay on brand and save you time.
Have a realistic schedule
We all have limited time during our day. My 24 hours looks completely different than yours or someone who can afford to delegate tasks to others.
Sit down with a planner (I recommend The Visionary Journal) and map out your day. If you don’t use The Visionary Journal, make sure it is a planner that maps out each hour of the day.
You’ll want to block times you’re unavailable and include important events. Include things that we often forget about when planning, like our commute to work, cooking dinner, doing laundry, etc. It might seem overboard, but doing this allows you to see how much time in a day and then week you have to get things done.
Why is this important? Because it will help you create more realistic goals, and you’ll learn to break down your big goals into small attainable tasks.
So many of us don’t accomplish our goals, not because we couldn’t do it, but because we weren’t realistic about what it takes to get it done. So we often end up overwhelmed and quit.
Everything I learned about time management, I learned all this solely from Monique Malcolm, the queen of getting things done.
I use her Visionary Journal religiously. If you want to knock out projects and goals, you need it in your life!
During a therapy session, I told my therapist how I’m not sleeping well because I’m up all night working on my blog or creating something new, and I’m starting to resent work because it’s keeping me from doing what I enjoy.
The doc said that it wasn’t sustainable. And if I don’t find a balance, I will burn out and no longer enjoy creating content.
Before this conversation, taking breaks was hard because I felt like I’d get behind if I took a break. When I told my therapist this, she asked who I would be behind. And I didn’t have an answer.
We live in a hustle-hard society. But we don’t have to subscribe to it. We don’t have to work 24 hours to be successful. Sometimes it’s okay to do nothing.
If you’ve read a few of my blog posts, you know I scream from the rooftop about knowing your targeted audience before you create an ounce of content. Your content isn’t going to consistently resonate with your audience if you aren’t making it for them.
Content pillars are a simple way to keep the ideas flowing, remember they will also keep you on brand. Having a realistic schedule and taking breaks will allow you to set realistic goals and protect your mental health. You’re no good to anyone if you’re burnt out; your community needs you!