I was hanging with some blogger friends the other day, and there were a few questions that constantly came up. How do I drive traffic to my blog? How can more members of my audience find me? Both are common questions that bloggers and content creators have.
Unless you already have a large and engaged following, you may struggle with driving traffic to your blog. While there is no quick fix, if you consistently use the strategies I share below, you’ll start seeing your traffic explode.
Fyi, this post contains affiliate links. Using them throws a little change in my pocket, at no extra cost to you.
For the first two years of www.melissanikohl.com, Pinterest was my number one traffic referrer. I built my email list, sold digital products, and increased my search results rankings.
When you use SEO strategies with Pinterest, Pinterest allows pinners to find your content. It’s better than social media platforms because people are searching for your content. They aren’t scrolling and running into it. They want it!
Although Pinterest is no longer my number one referrer on www.melissanikohl.com, you would not be able to find some of my blog posts in the top ten search results if it wasn’t for Pinterest.
To turn your Pinterest Business Account into a traffic-driving machine, check out my Pinterest Tips & Tutorials. I’ll show you everything you need to know and how to do it!
Use Tailwind with Pinterest
Tailwind is an absolute game-changer when used with Pinterest. Sure, several scheduler apps allow you to schedule your pins. But, Tailwind has a unique feature called Communities that makes it way more than a scheduler app.
Communities are groups of bloggers that help each other expand their reach. Within each Community there are rules that encourage members to share each other’s pins. The key is finding groups that are relevant to you so that members will want to share your content and you’ll want to share theirs.
Tailwind Communities has helped me grow my community tremendously. I highly recommend using this with Pinterest. Their trial is excellent; you can schedule up to 100 pins and join five Communities.
Expect a significant traffic boost from this app.
Use SEO Strategies
If you aren’t using Search Engine Optimization (SEO) strategies for your blog, you miss out on a lot of traffic. When you use SEO strategies, you are writing your content so that your audience can easily find you.
Bloggers who use SEO strategies have an easier time getting organic search engine traffic. Organic traffic is extremely valuable because as more people find your content and it throws signals to the internet that your blog post is relevant and the higher it will rank in search results.
Use Evergreen Content
Evergreen content will drive traffic to your website year-round. Why? Because it is content that is not only long-lasting, but it’s also relevant to your target audience, so they are looking for it all the time.
If you make evergreen content a part of your content marketing strategy, you will see these posts reel in your target audience during any season. If you want to learn more about evergreen content, check out my blog post, WHAT IS EVERGREEN CONTENT? To understand why you need it, read WHY CONTENT CREATORS SHOULD CREATE EVERGREEN CONTENT.
Use Your Email List
Let your email subscribers know all about your latest content on your blog! For me, this is the easiest way to drive traffic to my blog. I’ll send an email blast about my latest blog posts, and my subscribers will flock to the post.
Why does this matter? Your subscribers are most likely to read your entire blog post and spend the most time on your website. Not only are you driving traffic to your website, but you’re also improving your bounce rate (how long people stay on a single page of your website before leaving). Search engines (like Google) look at your bounce rate when putting together your analytics.
Use a Social Media Platform
Once you’ve carefully identified your target audience, you’ll be able to identify the social media they’re using. This should be your primary social media platform you use. Sure, you can use others, but make sure at least one is where most of your audience hangs out. Sometimes our favorite platform isn’t where our audience is looking for our content. Some people think they’re failing on a platform when the problem is they’re posting content in a place where their audience isn’t.
In this video, SHOULD YOUR CONTENT BE ON SOCIAL MEDIA? I share everything you need to know about deciding where your content should reside.
I’m not gonna lie; driving traffic to your website isn’t easy, but it can be done. Use these tips, and you’ll start seeing more visitors checking out your content consistently.