Before you buy a website, figure out your colors, or come up with a name, you need to define your niche. A niche is a subject or topic you focus on when you’re creating content. Your niche content will help you build a community with your intended audience because you will create content just for them.
Can you have more than one niche? Absolutely, but I recommend fully defining one first before working on another. This way, you have a clear idea of what you’re doing and what content you want to create.
The two tips below will help you narrow down all your ideas flowing through your brain!
What can you teach with your eyes closed?
What is something that you can teach so well, you can do it in your sleep? If you’re educating someone else on a topic, you should know it well enough that you won’t have any trouble answering questions or explaining something in multiple ways. Your niche should revolve around a topic that you can confidently teach others.
But, keep this in mind, the best educators never stop learning. So, just because you are incredibly knowledgeable about your topic doesn’t mean you stop learning. Things will constantly evolve, and if you want to remain a leader, you need to know what new information, tools, or resources are available in your niche.
What are you passionate about?
There are going to be days that you don’t want to create. Sometimes, that is okay because we all need a break here and there. But, overall, you should be creating high-value content consistently.
When you create content around your passion, it’s easier to keep going and develop ideas on days you don’t feel motivated. Passion will help you push through.
For example, there are days I don’t feel like writing a blog post, so I’ll create graphics, schedule content, or make lists of ideas. While I may not feel like doing a specific task that day or week, because I’m passionate about the content I create, I’m always doing something that will move me forward.
Finding your niche can be relatively simple. Don’t worry if you think your niche is oversaturated. Nobody can teach something the way you can, especially when you’re passionate about your topic. Your audience will be able to see your excitement and passion as you teach. They will be able to feel your authenticity. So, don’t follow the crowd. Do what you love!
Do you have any tips on finding your niche? Share them below!