When was the last time you’ve updated your blog? If you can’t remember, then it is probably time. When you don’t spruce up your website, it becomes that junk drawer that is a disorganized hot mess.
Some of its contents are good, some things need fixing, and other things need a designated space. Many of us avoid that drawer because it’s a hot mess. It’s an area in your home you don’t want anyone to see. You do not want this for your website.
Use this post to help you clean up your website. I’ve included how often I recommend you make these updates, but you should always do what is best for you.
Update Your About Me Page
I check out my About Me page at least twice a year. More often, if I know, I’ve added different services and content. If you are genuinely educating your audience, then you are also educating yourself. As you grow and learn more about your area of expertise, your About page should reflect that.
When you read through this page, you may find that you have changed or shifted your ideas so that your About Me page no longer represents who you are or what you do.
Recommended Update: Twice a Year.
Check for Dead Links
If you’ve been blogging for a while, then you’ve probably used a variety of apps or programs to help your website run smoother. Or, maybe you have links to other pages on your website or someone else’s website. You want to make sure these links go where they are supposed to go. Why? By leaving dead links or inaccurate links on your website, you are hurting your search engine ranking and the user’s experience. Search engines, specifically Google, will make your content harder to find if you have links on your website that aren’t working.
Recommended Update: Once to Twice a Year. If you have a lot of content on your website, you may want to do this twice a year and break it up into parts.
Add New Images
There are two reasons why I add new images. The first reason is the longer I have blogged, the better my graphics look. Images I created three years ago look horrible to what I’m capable of doing now. So, I’ll make new images that represent my current skill level.
I also make new images to add to Pinterest. Pinterest loves fresh content. And they don’t mind when you spruce up your older content with new images. If you’ve already uploaded the content into Pinterest, it will recognize the URL, but they will see that you’re using a new image, which counts as fresh content.
Recommended Update: Once a Year.
Updated Older Posts with new Info
As you grow as a creator, you’ll learn more, and things will change around you. If you need to update older posts with newer and more relevant information, then this is the time to edit those posts. You’ll especially want to do this with your popular posts. Make sure you are giving your audience the most accurate information, or they’ll go searching for someone who has it. And you don’t want that!
Recommended Update: Once a Year.
Check for Plugin Updates
You want your website to run as smoothly as possible. One way to do this is to check for plugin or software updates. Using plugins that need updating can make your website run slower, cause errors, or make your website vulnerable to spam or malicious activity.
All of these things can be costly. A decrease in user functionality can result in a higher bounce rate and drop your ranking in search engines. And malicious attacks can be expensive or time-consuming to fix.
Recommended Update: Weekly.
Regularly updating your blog will help keep your website healthy and functional for your audience. Website maintenance can be a lot of work, so I would update your website throughout the year and not all at once. You should do a few more things weekly, and my FREE Weekly Website Checklist will help you do just that.