I love Pinterest! It’s my favorite digital marketing tool. Pinterest has helped grow my email list, increased my affiliate marketing sales, and improved my ranking on other search engines, like Google! And it’s all thanks to my Pinterest followers!
What makes Pinterest followers different than followers on social media platforms is that pinners are looking for your content. They aren’t scrolling randomly; they are actively searching for ideas and answers. People on Pinterest are ready to take action.
If you want more followers on Pinterest, there are a few things you need to do, and they might not be what you think. But, use these tips, and you’ll start gaining followers soon.
Fyi, this post contains affiliate links. Using them throws a little change in my pocket, at no cost to you.
Clearly Define Your Audience
As a content creator, identifying your target audience is an absolute must, and it’s no different when using Pinterest. When you have your targeted audience identified, you will create relevant content just for them. Pinners will want to follow you because you have everything they want and then some. Serving your community with what they need is the goal!
To learn more about the importance of knowing your audience check out, WHY CONTENT CREATORS NEED TO KNOW THEIR AUDIENCE.
Although Pinterest is not a social media platform, it is vital that your profile highlights who you are and what you do. Maximize your real estate! Your display name can be up to 65 characters, and the about your profile section holds 160 characters. Use this space to show why you are a leader in your niche.
Also, skip the logo as a profile pic; people want to see the face behind unknown brands. If you’ve read 4 THINGS CONTENT CREATORS SHOULD DO BEFORE GETTING A LOGO, then you know how I feel about logos. lol. Seriously, if you’re a new creator, people want to know who you are; add your photo to make your account more credible and relatable.
Stay on Brand
The key to content marketing is making all of your content about your audience. Your business account should speak to your audience. You want people to come to your profile and immediately see that you have what they need.
If you’re like me, then you’ve pinned every thought, idea, and inspiration on Pinterest. Those days of pinning every random idea you have are over. These pins are great for you but not for your audience.
Only create boards and pin content that is relevant to your community. If it doesn’t apply to them, make secret boards to hold those pins.
I blog about education and content marketing. Initially, I tried to blend the two, but it wasn’t working. On my original account, most, if not all, of my followers were following me because of my educational content, so my content marketing boards, of course, didn’t do well. So, I created a brand new Pinterest Business account (April 2021) just for content marketing. Sometimes weaving different niches together works well; for me, it did not.
To learn more about Pinterest board organization, check out HOW TO ORGANIZE YOUR BOARDS ON PINTEREST.
To show up in Pinterest’s Smart Feed, you have to pin consistently. Pinterest loves new content that is relatable to pinners. Pinners who always give Pinterest fresh content do well on the platform. So, whenever you make a new blog post, vlog, or have something new to sell, make sure you share it with Pinterest first!
Another way to be consistent on Pinterest is how frequently you pin. Successful pinners upload 15-25 pins a day.
Some of you are thinking, how is that possible? I use Tailwind App to make it happen. Tailwind isn’t your average scheduling app. They have a feature called Communities; when you join these groups, you’ll find yourself in the company of similar brands, which exposes you to relevant pins you can share on your boards.
Pinterest is an underrated marketing tool that can help many business owners grow their brands.
To learn more about Pinterest and how to grow your business account, check out my Pinterest Tips & Tutorials. These videos will help you create an account that will drive traffic back to your website and help you reach your business goals.