I have a lot of friends that are creatives. Many of them are stepping out and creating small businesses. And it makes my heart so happy because I get to chat with them about website ownership and content creation.
But, there’s one thing that constantly comes up with people who are starting a creative business, getting a logo.
I know people (including myself) who have an idea for a business, and one of their first steps is finding someone to make their logo.
Recently, I had brunch with a friend who is starting a business, and guess what she had? Nope, not a website. She didn’t have merchandise just yet. But she had a logo! Why are we like this?
What is it about the logo y’all? Who told us that we needed one to start a business? Who said this is the first step?
Again, I’ve done this! I’m not throwing shade. I seriously don’t understand why we are doing this!
For my first website, I had a logo before I could communicate the purpose of my business. And guess what? That business didn’t survive a year. So, when I created my other websites, I spent a lot of time building the foundation first, which is why they’ve been more successful and profitable.
And guess what? I don’t have a logo for either website. Honestly, I don’t know when I’ll sit down and get that done.
If you don’t have an audience having a logo doesn’t matter. If you aren’t creating content that your community wants, having a logo doesn’t matter. If you cannot communicate with your audience off social media or get people to consistently visit your website, having a logo doesn’t matter.
There are so many more important things that should be your focus.
In this blog post, I share four things that can help your brand become recognizable without a logo.
Define Your Audience
Have you sat down and analyzed who your content will serve? What problems will you help them solve? Do you know your audience’s likes and dislikes? These are just a few questions that you need to answer.
If you want to grow your community, then you have to give them content that benefits them. So, you’ll have to have your audience clearly defined to make that possible.
Properly serving your audience should be your priority. Your community will fall in love with you instantly if you can help them solve their problems or inspire them.
To learn more about the importance of defining your audience read, WHY CONTENT CREATORS NEED TO KNOW THEIR AUDIENCE.
Define Your Content Pillars
Content pillars are the different topics that fall under your niche. They are large pieces of content that can break down into smaller pieces. Each pillar’s topic can help you create ideas that turn into blog posts, Instagram stories, vlogs, etc.
For www.melissanikohl.com, I focus on sharing educational tips for educators. Below I included a graphic, so you have a visual of what a few of my pillars are, and you’ll find content ideas under each one.
I recommend having at least three pillars for your niche. Although on the image above you see three, I have five topics that I discuss on my website.
Content pillars will help you keep your ideas flowing and keep your content on brand because everything that you’ll create will fall under one of those topics.
Purchase an Email Marketing Service
You’ll want to capture emails as soon as your website is live! You need a way to communicate with the people who are super interested in your content.
People that visit your website might not be ready to buy from you, but they might want to connect with you. An email list is the best way to make that possible.
Create a Pinterest Business account
As a creator, you want people to find your work. That’s the goal. Nobody spends hours putting together bomb content so that people can’t find it. You need a way to drive traffic to you. Pinterest is an excellent way for people to find your YouTube channel, blog, Etsy shop, and more.
If you think posting your content just on social media is an excellent way for people to find your website, you are wrong! When people are on social media, they typically don’t want to leave. And many social media platforms, specifically Instagram, don’t want users to leave their platform.
Instagram kills 90% (a totally made-up statistic) of your content. Even when you post something that gets tons of views, likes, and shares, very few people go to your link in bio (which absolutely should not be Linktree) to check out more.
Pinterest will drive interested people, aka your intended audience, directly to your content. These are the people who will want to sign up for your email list. They’ll want to watch your videos or buy your product. You need Pinterest!
When people find your content, they are looking for answers, ideas, and inspiration. They are looking for help. Nobody is checking for your logo. Seriously, they aren’t.
Focus on serving your audience with content they want, find a way to connect with your people after they’ve visited your website, and have a plan to drive traffic to your website. A logo is not the key to success; having a solid foundation ie