Do you know your audience? I mean, do you really know them? Are you serving them with content of value? Are you addressing their pain points?
You will have a hard time creating content for your intended community if you don’t know them.
Understanding their likes, dislikes, needs, and wants is essential. Fulfilling their needs is how you will build your community. Some of us waste time creating things that don’t get much engagement. Or we waste time trying to brainstorm new ideas. All because we don’t know our people.
If you know who you’re serving, your audience will engage with your content; and if you have identified your audience, you’ll have very little trouble developing content that they need.
If you’re starting out or struggling to grow, keep reading to learn why content creators need to define their audience before making anything.
To Help You Create Engaging Content
People will typically only engage with your work if it is relevant to them. If you want your content liked, shared, or saved, you have to make it worthy of engagement.
What questions can you answer, what problem can you solve, or how can you inspire them? Think about those questions when you’re in creation mode.
Because if you consistently provide your community with relevant tips, tools, and ideas that they can use, your engagement will grow as more members find you.
When you make your work user-focused, you will build an audience that will consistently engage with you.
To Let You Know Where You Should Put Your Content
Is all your content on Instagram because you love IG? Or is that where your audience hangs out? Sometimes we aren’t strategically putting our content where our intended audience can find us.
You can put your content anywhere, but remember, your focus is your community. If they aren’t on Instagram, then that is not where all your content should be.
Many of us spend a lot of time trying to beat Instagram’s algorithm or struggle to build a following on social media when maybe you’re struggling because your audience isn’t there.
To Help You Save Time
If you don’t fully know your community members, you can waste time in a few different ways. Sometimes we waste time creating content that our audience doesn’t want. Think about how much time it takes to write a blog post, IG reel, or YouTube video. You don’t want to spend all that time creating, and then it flops. When you’ve defined your community members, you won’t spend hours creating irrelevant content.
Have you ever felt like you had writer’s block, or you were stuck and couldn’t figure out what to post next? While that might be normal every once in a while, if it happens frequently, then the real problem could be that you don’t know your community. If you have a true understanding of who they are, you won’t struggle thinking about what to create next because you’ll be full of ideas.
Seriously, I have so many ideas on what to create; I just don’t have time to implement them all. I have a never-ending spreadsheet full of ideas that I can’t wait to make.
So, if you’re spending an excessive amount of time trying to come up with what to post next, then you probably don’t know your audience very well.
To Help You Build Trust
Remember, your work should provide answers and inspire. When you continually provide content that helps your community, they will see you as someone they can trust. You will become their go-to person, and they will refer you to others, which will expand your reach. Your intended audience will help you build your community if you’re providing value.
Another perk of gaining your audience’s trust is that when they trust you, they are more likely to buy your services or products. They’ll have no problem buying anything from you because they trust you.
If you haven’t sat down and thought about who you want to serve, then pause for a minute and think about who they are. Your reach will go so much further if you’re helping them in a way that brings them value.