Congratulations! You’re ready to own some internet real estate! But, before you plan out your fonts, color scheme, and domain name, there are some questions you should answer first. Understanding what you’re getting into will save you a lot of time and money.
In SIX MISTAKES WEBSITE OWNERS MAKE, I share the mistakes I made and the ones I see all the time doing website audits. Being able to answer the questions below will help ensure you don’t make those costly mistakes.
Just an FYI, this post contains affiliate links, so if you decide to use the links below, I do get a commission.❤️
What is Your Budget?
Starting a website can be pricey. The most obvious cost is purchasing your website’s domain, but there are additional tools that you’ll need, and that adds up.
I have paid subscriptions for Canva (graphic design), Tailwind (Pinterest scheduler), Screencast-O-Matic (screen recorder and video editor), and ConvertKit (email marketing), Grammarly (writing tool) to help run my website.
But, I didn’t start with the paid versions; I grew into them.
Creating a budget for your website will help you control your spending. There are so many shiny tools out there; I recommend using the free versions of as many resources as you can in the beginning. Otherwise, you’ll have a lot of money coming out and not much coming in.
Who Is Your Audience?
Who do you want coming to your website? Who are you helping? Websites should be user-centered, so knowing your community’s wants and needs is essential. If you create a website before knowing your audience, you’re taking a significant risk, and you could end up wasting a lot of time and money developing content that your intended audience doesn’t need.
What is Your Level of Technical Skills?
Will you be able to create the website on your own, or will you need help? The answer to this question can help you create a better budget and timeline.
If you are unfamiliar with designing a website, you may need to invest in tools or purchase services to help you get it done.
When I first started, I used LeadPages, for my landing pages because I couldn’t figure out how to make them. The more I learned about web design; I eventually figured out how to create landing pages. Ultimately, I canceled my subscription because I learned new skills.
Being honest about your abilities can also help you make reasonable deadlines and set an attainable launch date. You may not think this is not a big deal, but it is easy to quit something when it gets hard. So, analyzing what you can do is essential, and remember, you can learn anything from YouTube.
What Are Your Goals?
Are you looking only to blog, or do you want to sell products? Why does this matter? Because the answer will help you determine what platform you should use.
When I first created www.melissanikohl.com, I was not selling products, but I knew I would eventually. So, I made sure I picked a platform that had the capability of hosting an online store.
If you plan on hosting videos or courses, you’ll want a website that can handle larger content.
So, think about your long-term goals; what will your website look like in 3-5 years?
How Do You Plan on Monetizing Your Website?
Some people only have a website as a portfolio of their work; others want to share content and make a profit. Before you buy a website, you should have a few ideas on how you can monetize your site.
You can sell digital products, courses, do affiliate marketing, and so much more. But, you’ll want to have some idea of what you want to do before you you get started.
My experience with owning a website has been so much fun. But, the start-up sometimes was a little rough. Thinking about these questions will guide you to create a website that will provide long-lasting value to your community.
If you’ve used my tips to help create your website, drop your link below! I’d love to check it out.