Benefits of Using Pinterest's Story Pins

The Benefits of Using Pinterest’s Story Pins

Are you using Pinterest’s Story Pins?  They are similar to the stories feature you’ll find on social media platforms. These pins have helped me grow my Pinterest account tremendously over the past few months, driving more traffic to my website.

Currently, they are only available to people who have a Pinterest Business account.

If you don’t have access to Story Pins, you’ll find a link to request the feature at the end of the post.

They Help Boost Your Engagement

A few months ago, I neglected my Pinterest account, and my engagement dropped significantly. For over 30 days, I uploaded Story Pins almost daily. And my engagement exploded. These pins were liked, shared, and commented on, instantly boosting my engagement!

They Help You Build an Audience

What I like about Pinterest’s Story Pins is they give your audience a way to see who you are. Standard and video pins don’t allow pinners to get to know the person behind the pin. With Story Pins, you can show your personality with behind-the-scenes footage, tips, and ideas! Story Pins are a great way to inspire your audience and build your online community.

How to Create a Pinterest Business Account Startup Guide

They Don’t Expire

On Instagram, Facebook, and Snapchat (do people still use that?), stories expire after 24 hours they’re posted. On Pinterest, they get pinned to a board, and they last forever. If you optimize your Story Pins (which you should), people can find your Story Pins long after publishing them. They are kind of like Instagram’s Highlights, except people can search for them.

If you have a Pinterest Business account and aren’t utilizing Story Pins, you are missing out! They are a great way to increase your engagement and connect with an audience actively searching for your content.

Use this link to request Pinterest’s Story Pins if you don’t have the feature just yet. 

Read BENEFITS OF A PINTEREST BUSINESS ACCOUNT to learn why all business owners and content creators should have a Pinterest business account.

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Melissa Allen

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