8 Tools Content Creators Need

8 Tools Content Creators Need

If you’re jumping into the content creation world, there are six tools that all content creators need. These are the absolute basics you’ll need to get started. 

Before I show you the tools you need, I want you to know that this post contains affiliate links. Using them throws a little change in my pocket, at no cost to you!

A Website

Can some content creators flourish without a website? Yes, but if you’re starting or looking for a way to connect with your community outside of social media, you need a website. Your website is a great way to show your audience and future collaborators what you can do. 

Legit businesses that want to work with you will want to learn more about you before hopping in your DMs. And let’s be real, most social media bios are limiting. On your website, they’ll have an opportunity to read more about you on your about me page and view more of your content. 

I use Siteground to host both of my websites. I highly recommend that you research the host that will fit your needs.

Although you’ll see Bluehost promoted a lot, it is not the best hosting service. When I used it for my first website, my website was super slow, and I only uploaded blog posts. So yeah…take or leave that little piece of info.

An Email Marketing Service

Email marketing is my least favorite thing to do as a content creator. But it is necessary if you’re looking to build an online community. You don’t own your follower list on Instagram, TikTok, or any other social media platform. But, when you create an email list, you own it. If your IG account gets hacked, you can still reach your community. With an email list, you always have a way to connect with your most engaged audience.

Currently, I use ConvertKit for www.melissanikohl.com, and I’m trying out FloDesk for www.melissanikohlpins.com. So far, I like FloDesk, but ConvertKit integrates with WordPress much more effortless. In the future, I’ll make a blog post comparing the two services. 

A Graphic Design Program

You’ll need a program to help you make graphics and videos for your content. I use Canva for blog images, Pinterest images, slideshows for workshops, and videos. I literally use Canva daily. Check out 3 REASONS WHY I USE CANVA FOR MY PINTEREST PINS to see how easy it is to use.

There is a paid version, but you can use Canva for free. I know people use other programs, but it works wonders for me. 

A Pinterest Business Account

Pinterest is where all content creators should be sharing their content! A business account will give you early access to new features and analytics that will help you build your audience. When Pinterest released story pins, they released them to Pinterest Business Account users first. Read, BENEFITS OF A PINTEREST BUSINESS ACCOUNT to learn how it can help your business.


A good camera

I have a camera that I’m still learning how to use. In the meantime, I use my S20 to take pictures for the majority of my content. I highly recommend investing in a camera or a phone to help you make videos and take pictures. 


At some point, as a content creator, you will need lighting. Lighting will help take your content to the next level. I own two ring lights. I use the Neewer Ring Light when I’m making videos and need lighting for photos.  The Neewer Ring Light is cheaper than the name brand version, but it gives off enough light to help you make quality videos and take dope pictures.

My smaller light goes where I go, my 8″ Selfie Ring Light has traveled with me to Cuba. It is great for Zoom meetings and provides great lighting for IG Lives.

A Digital Writing Assistant Tool

I use Grammarly for my Instagram captions, blog post, and YouTube descriptions. Basically, for everything. 

I’m a decent writer, but I still make plenty of mistakes. Grammarly helps me clean up my writing and makes it almost perfect. 

A Planner

Lastly, you need a planner to schedule and plan content. These blank planners by JSTORY are affordable and easy to use. I love that they don’t have months or dates so you can buy them at any time of year.

Becoming a content creator can be pricey but, these tools are the absolute basics you need to create content that people want.

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Melissa Allen

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