Are you a content creator? Are you struggling to build an audience? Do you want your audience to see you as an expert in your niche? If you said yes to any of those questions, then evergreen content is what you need. Below, I’ll give you all the info necessary to understand evergreen content. Read WHY CONTENT CREATORS SHOULD CREATE EVERGREEN CONTENT, next to learn why it should be part of your marketing strategy.
What is it?
Evergreen content is search engine optimized (SEO) content that is always relevant and never goes out of style. It is new information to people searching for it so, you’re usually teaching your audience something. People will look for it months to years after posting it on your website because it is fresh informational content.
Content That is Not Evergreen
Sometimes creators make content that is relevant for a specific time of the year. This content is called seasonal content. Your summer fashion tips, Halloween DIY, and Christmas gift-giving guide are things that your audience will typically only use during a specific season. Seasonal content is what your audience needs at that moment, and it will not bring traffic to your website all year long.
Trends, statistics, social media updates are not evergreen. They are time-sensitive and after a certain time, the content isn’t very useful or relevant.
Evergreen content does not expire. The season or year doesn’t matter; people will need it at any moment. If you’ve made this part of your content marketing plan, your work can start showing up in the search results, introducing people to your brand.
Examples of Evergreen Content
You may be wondering what are some examples, Melissa?
Here are a few: How to Start a Blog, How to Write a Resume, What To Do Before Buying a Home, and How to Meal Prep on a Budget. If you noticed, each topic teaches a beginner/novice how to do something.
Knowing your audience is essential so that you can give them exactly what they need. Check out WHY CONTENT CREATORS NEED TO KNOW THEIR AUDIENCE to learn more.
As a creator, you want to have a few pieces of long-lasting content on your website. To learn why, check out WHY CONTENT CREATORS SHOULD CREATE EVERGREEN CONTENT. In that blog post, I explain how this long-living content can help you build your brand, grow your audience, and turn your audience into customers.