Growing a website is hard.
And sometimes we are responsible for slowing our growth.
I started doing website audits in the summer of 2020, and I found that most people make the same mistakes.
In this blog post, you’ll learn the top six mistakes I’ve seen website owners make and what to do instead.
Spending Too Much Money Starting Out
When I first started (2018), I wanted my website to be perfect. I wanted to have everything, which led me to spend way too much money! And yall, there were days when NOBODY visited my website. I had a website that had everything except visitors.🤣
I was using programs and systems that I didn’t need just yet.
Here is a list of things I bought that I didn’t need before I was making money:
-stock photo licenses
-graphic design website
There was a way I could have used all these things for free. Don’t be like me. Save your coins. Wait until you start making a profit to invest heavily in your website.
Not Repurposing Content
I learned the art of repurposing content from podcast host Monique Malcolm. She taught me very early to reuse content in multiple ways.
For example, this blog post is pretty much the script for my IG Live, which you can find below. But, I made all my talking points headings and turned it into a blog post.
One piece of content can go a long way. Spread the love.
Not Knowing Your Audience
Who do you want coming to your website? What kind of problems do they have? How are you solving their problems? What are their interests?
Answers to those questions will help you better understand how to optimize and create content for your ideal customer.
If you don’t know your audience, you will have a hard time creating content that they want and need.
Not Telling Your Visitors What to Do When They Find Your Website
This is the BIGGEST and MOST costly mistake I see doing audits.
When people come to your website, they are looking to you for direction. Think of yourself as a tour guide, show them where they can find similar content.
Make it easy for them to contact you.
Don’t make people work hard to stay connected with you.
You want people to stay on your website as long as possible because the longer people stay on your website, the lower your bounce rate will be.
Your bounce rate (the percentage of people who leave your website after viewing one thing) plays a role in your search engine ranking. You want search engines to see that your content is relevant to your audience, and if people are hanging out, this shows search engines that your website is the place to be.
Not Being Patient
It took me about a year to see a consistent flow of traffic to my website. There were many days when NO ONE showed up.
Enjoy having little to no traffic when you first start your website. Use that time to perfect your writing or content creation. The more you create, the better you’ll get, and by the time you start growing your audience, your work will be a million times better than when you started.
Not Consistently Creating Content
One thing that helps your search results ranking is if your website is regularly updated. Search engines like Google are only going to recommend active websites.
You might have good content, but if you aren’t consistently adding more, it can hurt your ranking.
Sit down with a planner and create realistic content creation goals. You may have busier seasons than others, so batching content may be a good idea, especially if you know you won’t have time.
Remember, building your audience from nothing is hard, and it takes time. Making these mistakes will only make it harder to see the growth you deserve.
Check out my IG Live, where I discuss these six mistakes in more detail!